New York, New York, United States
Home & Travel
Home & Travel, Auto, Media + Entertainment
• Drives overall digital strategy and technical activation through Social, Search, Programmatic and Digital Investment mediums • Contributor of channel planning, forecasting, testing, measurement, and optimizations through brand lift studies and marketing sciences data • Seasoned creator and presenter of decks for clients, internal agency team members and vendors/publishers
• Provided best in class recommendations on how to support client goals and objectives through Paid Social activations • Managed campaign set-up, QA, day-to-day maintenance, optimizations, pacing, analysis/reporting • Developed measurement processes by identifying campaign KPIs, evaluating performance and curating data analysis • Identified strategic opportunities to increase brand awareness, primarily focused on Influencer campaigns and partnerships
• Planned and implemented strategy and acquisition marketing to increase sales across 13 brand portfolios via Social and Search • Strengthened company branding through SEO and ORM, which led to increased social media presence by an average of 43% • Managed Google Search campaigns garnering an increase in ROI which led to to a decrease in lead acquisition cost by 23%