United States
Aspiring polymath. Passionate about emerging technologies, and scaling startups from zero to one. 15 years’ experience within global markets, with a foundation in financial and strategic expertise, coupled with cross-regional insight spanning the U.S., EMEA, and APAC. Having come from a financial accounting background, I was later captivated by the marketing profession (particularly consumer behavioural science), which then led me to join a creative advertising agency, contracted to Unilever. This experience has provided me with a deep understanding of design thinking and market psychology, a perspective I now integrate into emerging tech. In recent years I shifted to Fintech, to apply this blend of skills to the digital assets space. I've since specialised in building and executing go-to-market strategies predominantly within the DeFi sector (Ethereum and Solana), where I've led growth campaigns, established partnerships, and developed financial and risk models for sustainable scaling. Currently dedicating my experience to advancing risk and regulatory frameworks for disruptive tech, a focus I plan to continue over the next five years, whilst completing an LLB. - the good, the true, and the beautiful.
Led growth and user acquisition within South Africa, for the Divest product. Divest is a crypto to cash off-ramp and authorised financial services provider - FSP53959.
Global CEX offering spot, futures and other derivatives trading. CoinEx has a diverse ecosystem which includes a native token (CET), a smart chain, a mining pool, and a venture capital arm, which provides multiple avenues for growth.
Propy is an Ethereum-powered onchain real-estate RWA platform, where property rights are tokenized and closed using crypto rails like USDC, ETH, BTC and the PRO token.  As a growth consultant, I expanded Propy’s crypto positioning, connecting the “real estate onchain” narrative to both web3 natives and traditional property investors. $PRO on Coinbase
Led growth and user acquisition within South Africa, for the BROKSTOCK product. BROKSTOCK is a South African retail brokerage platform, offering access to local and international securities, including equities, ETFs, and derivatives. BCS Markets SA (Pty) Ltd. is an authorised Financial Service Provider and is regulated by the South African Financial Sector Conduct Authority (FSP No.51404). BCS Markets SA Proprietary Limited trading as BROKSTOCK.