Copenhagen, Capital Region of Denmark, Denmark
Creative Management • Brand Innovation • Cultural Relevance • Commercial Strategy
Commercial and strategic management of clients, projects and partnerships. Clients: Miral (Yas Island and Saadiyat Island), Hamad International Airport (Doha), Disney+, Disneyland Paris, BLUS (Dansk Cater), Samsøe Samsøe, Adform etc.
As part of the Men’s Lifestyle Brand Team, I contributed to defining and activating the brand strategy across key product categories. Working at the intersection of product, marketing, and creative, I translated seasonal brand narratives into actionable briefs for internal teams and external agencies. Left Nike to finish my master’s thesis. Areas of responsibility: - Concepting, planning and developing brand strategy, campaigns and activations for Air Max and ACG - Co-leading the digital journey, member growth strategy, affiliates strategy, media and seeding plan for EMEA Air Max campaigns - Executing various Nike brand experiences (event logistics, location scouting, coordination of brand materials, influencer relationship, on-site support)
Internship in the Men’s Lifestyle Brand Team, a central function within Nike’s organization. Areas of responsibility: - Supporting the Air Max Brand Manager and ACG Brand Manager on the brand category strategy and planning in Fiscal Year '22 - Supporting the digital journey, PR seeding and affiliates strategy for Air Max and ACG - Supporting the execution of various brand experiences (events, photoshoots, activations, etc.)