London, England, United Kingdom
Co-founder at Laddr (London-based prop-tech startup) with an MBA at the London Business School. 7+ years of experience in business operations and revenue management for leading tech companies (Google, DAZN)
- Analyzed spend behaviour of 10m+ advertisers with a Data Science team to develop actionable customer clusters to support a new personalized marketing strategy targeting churned advertisers in 2024 - Identified systematic lower spend uplift in incentives provided in sales calls compared to self-sign-up and pitched improvements in incentives utilization by sales reps
- Recommended optimal pricing strategies in multiple markets, trying to balance revenue potential, TAM penetration, value for customers and product constraints - Led projects to increase revenue from the core subscription business (e.g. evaluating the acquisition of new sports rights in US), while also innovating the DAZN ecosystem (e.g. scaling 3rd party content on the platform)
- Owned all performance processes globally, including the management of weekly revenue calls, the identification of business insights by liaising with regional trading teams and the preparation of exec reviews or QBRs - Created a new revenue planning model to improve the accuracy and efficiency for quarterly and yearly target setting
- Defined a global strategy for the co-marketing acquisition channel, pivoting away from tech-savvy agencies toward larger tech platforms with more revenue opportunity from marketing optimization - Onboarded 50+ partners acting as product manager of a new automated solution to increase the revenue driven by the tool from 1% to 30% of the total co-marketing acquisition channel