Sweden
Transformative lectures and trainning for executives and managers on Strategy and Leadership. Emanuel Bogado is an author and international speaker and trainer on strategy, leadership and the evolution of human consciousness in contemporary organizations. He is the author of the top-rated strategy book in Amazon Spanish, "Estrategia: El conocimiento secreto de Alejandro Magno", translated into English and Portuguese and in 2026 into Swedish, German and Italian. In May 2026 his second book "Leadership: The Four Secret Realms of the Dragoman" was published in Spanish and English. With more than 25 years of international experience in Strategy, Leadership and Communication, Emanuel has collaborated with global organizations including the United Nations, Johnson & Johnson, ABN AMRO, HSBC, Hyundai, Nissan, Dow Chemical, Unilever, Santander, PMI, Marriott and others. Founder of SIWA – The Strategy Oracle, he develops high-level lectures and tailored programs focused on strategic thinking, leadership development and long-term organizational growth. His work integrates historical narrative, philosophical depth and original conceptual frameworks designed to transform leaders, expand consciouness and develop purpose and build meaningful impact. A polyglot with a deeply international trajectory, Emanuel has lived and worked across Europe, the Americas, Asia and the Middle East, and speaks English, Spanish, Portuguese, Italian, French and Swedish. He is currently based in Sweden and works globally. He holds a degree in Economics and a Master’s in Diplomacy and International Relations, and has pursued advanced studies in strategic thinking and leadership at Harvard, Wharton and other international institutions. For conference availability, executive sessions or tailored programs, contact: [email protected] or visit his webpage emanuelbogado.com
Strategy, Insights, Wholeness, and Awareness define the content and outcomes of SIWA’s work with leaders in strategic thinking, leadership maturity, and self-understanding. Emanuel delivers CONFERENCES and TRAINING not only for corporations but also for universities around the world, supporting current and future leaders in mastering Strategy and Leadership. (Available in English, Spanish, Portuguese, Italian, and French.) SIWA provides intellectual tools to organizations seeking to understand the holistic power of Strategy and to reclaim the true meaning of Leadership. Through original conceptual frameworks and a focus on depth and clarity, SIWA supports leaders in aligning culture, strategy, and identity. The name SIWA draws from the ancient oasis in the Sahara Desert, home to one of Egypt’s oldest and most revered oracles. Legend tells that Alexander the Great sought counsel there to gain the knowledge that would guide his world-shaping campaign. The essence of that pursuit — understanding before action — is at the heart of SIWA’s work. Through extensive global experience across cultures, corporate systems, and political realities, Emanuel has assisted organizations such as Hyundai, Nissan, Dow Chemical, Unilever, Santander, PMI, Johnson & Johnson, Marriott, ALPLA, among others, in developing Leadership and Strategic Thinking capabilities. Emanuel helps executive teams and leaders develop the ability to think strategically, lead with depth, and align their organizations effectively — whether strengthening culture, guiding transformation, or achieving strategic objectives with clarity and coherence. For CONFERENCE availability, a brochure, testimonials, or to request a tailored proposal, feel free to get in touch ([email protected])
Chosen as "The Best Strategy Book" by Forbes' #1 Change Makers CEO. With historical rigor, depth of analysis, and backed by the extensive research of the influential strategist of the 20th century Sir Basil Liddell Hart, Emanuel Bogado offers you the Fundamental Principles of Strategic Thinking, a timeless knowledge passed down to the greatest of all conquerors. Entrepreneurs, professionals, leaders, athletes, strategy students, and history enthusiasts will find in these pages an endless source of strategic wisdom. This is not the typical "motivational" and superficial book promising wealth, power, or fame. It is a deep, realistic, ethical, and indispensable guide, supported by historical evidence, reason, common sense, and arriving when the 21st century needs it most. If used with prudence and self-awareness, it will lead you to avoid unnecessary mistakes, to conquer countless victories, and will open the possibility of enjoying a balanced life and true prosperity that comes through wisdom. Within its pages, you will gain a profound understanding of what the Greeks called Strategy and be introduced to the concept of Grand Strategy, the Five Strategic Wisdoms, and the Essential Strategic Principle, the very essence of all good strategy. In the midst of a desert of passing trends, superficial ideas, and a multitude of self-proclaimed gurus, this book is an oasis of timeless conceptual tools. You will access genuinely different knowledge, mature and robust like an ancient oak tree, tested and proven for millennia. Such rarity represents a tremendous opportunity. Its pages contain the raw material necessary for personal transformation and the establishment of a solid foundation for decision-making in all aspects of life. Because the science of life is the supreme science and the art of living, the greatest of arts. (Original edition in Spanish, translated into English, Portuguese and Swedish).
Worked in HSBC as Marketing Director for Latin America, posted (as expat.) in Mexico City, responsible for 12 countries (i.e. Brasil, Argentina, Mexico, Chile, Uruguay, Panama, Paraguay, Peru, Colombia, Costa Rica, El Salvador and Honduras). Worked to unify loose local operations into a single coordinated and sinergic region. Afterwards, worked on the global reestructuring to comply with the new corporate strategy and helped the global centralization of marketing in a single global function. Participated in Global Agency Pitching, Regional Positioning Campaigns, Regional Media Negotiations, Regional Team Building and years later on aggressive downsizing and cost reductions strategies due to Global Strategy shifts. Participated on Global Projects and global sinergy for the brand and marketing projects. Along all the scenarios also dealt with different crisis (i.g. multi-country sales, reputation scandals, endemic employees fear and others) on politically charged situations. The Marketing Latin America Region scored as the World Best in Class on Leadership during such crisis according to HSBC’s Global People Survey 2013/14. Resorting to past experience as a Sport Marketing Executive I created, developed and later implemented with my team successful global sponsorships properties such as Regional & Global Client Golf Championships, Wimbledon Regional Promotions & Activations with ESPN Latin America. Extensive knowledge of Local, Regional and Global cultures as well as extensive network of businesspeople, governments and MNCs. Managed up to 12 direct reports and an overall Marketing Team of 150 people, composed by culturally and linguistically diverse members. Responsible for up to USD 100 million MKT budgets.
• In charge of all brand strategy and bugdeting of ABN-AMRO. • In charge of Corporate Sustainability strategy • Implemented new strategies which resulted in an increase of over 50% of new business • Awarded with the most important National Marketing Award with First Mention of Honor for Best Marketing Campaing of 2002/03 (Premios La Gran Campana de Oro). • Awarded with Best PR and Marketing activation in the Americas for the Volvo Ocean Race for ABN AMRO. Marketing Consultant for Kimberly Clark and Corporate Trainer for Unilever.
• Responsible for 16+ countries • In charge of negotiating media in Latin America Region. • Responsible for Corporate business development, interaction with advertising agencies across the region . Responsible for International Sales . The TLA introduced co-sanctioning of some events with Europe's Challenge Tour. . The TLA also co-operated with the Nationwide Tour; whereby some of the leading Tour de las Américas players are given entries to special Nationwide Tour events. . At present the Latin America venture belongs to the PGA Tour Latin America. . This position gave me extensive knowledge to run Sponsorships strategies, alliances and use sports as a tool to customer engagement, networking and brand and causes awareness. . The professional Sponsorship experience was paramount for future involvement on projects as the Volvo Ocean Race (VOR), ESPN alliances and regional platforms as well as Global Sponsorship projects for HSBC, particularly Golf.
• Responsible for all the marketing activities in the country. • In charge of Corporate Sustainability activities and plans. • Managed up to 7 direct reports and 300 FTEs. • Accomplished remarkable market share growth and established J & J as the market leader in Baby Products and Feminine Care products. Took Feminine Care with 10% market share and stablished it as market leader with 45% market share as well as Johnson´s Baby diapers from 2% to 25% market share. • Build Brand and Equity of Johnson & Johnson in Paraguay