Milan, Lombardy, Italy
Emanuela Prandelli is LVMH Associate Professor of Fashion and Luxury Management within the Department of Management and Technology of Bocconi University. She is the Director of the Master in Fashion, Design, and Experience (MAFED) of SDA Bocconi School of Management. Her expertise bridges digital strategy and fashion and luxury management. She holds a Ph.D. in Management from Bocconi and served as a Research Assistant at St.Gallen University and at the Research Center on Technology, Innovation, and eCommerce of the Kellogg School of Management, Northwestern University. She was also Visiting Professor at Kellogg. She is Senior Lecturer at SDA Bocconi School of Management, where she teaches innovation management, marketing management and technology marketing. She has been coordinating ad-hoc initiatives for several companies, such as Artsana, J&J, RCS, Mondadori, Enel, Esprinet, IBM, Philips, Microsoft, Tim, and Vodafone. Her research focus regards collaborative marketing and open innovation, digital business and social media marketing. She has a special interest in exploring these topics in the fashion and luxury industry and in the publishing industry. She permanently develops her research projects in collaboration with Kellogg and the User Innovation Group of the MIT, Boston. She published several national and international books and articles in leading international journals. She won the 2001 Accenture Award for the best paper published in California Management Review in 2000. She also was Runner-up for the 2011 Munich Best Paper Award Innovation Management, and for the JIM’s 2006 Award for the Best Paper published in Journal of Interactive Marketing. Her Ph.D. Disseration was prized by Booz Allen & Hamilton and financed by the Marketing Science Institute of Cambridge. She also got the award for distinctive academic research from Bocconi University for the results achieved during the periods 2001-2003 and 2005-2007.