Emad Hasan

AI Product Leader & Founder | Building the Future of AI Advertising | Speaker

Greater Seattle Area

About

I build AI products that ship 3-4x faster. As a product leader, I've spent my career at the intersection of AI, advertising, and entrepreneurship. I co-founded Retina AI, a venture-backed company that predicted customer lifetime value with 90%+ accuracy using supervised machine learning, serving 200+ brands like Capital One, GoDaddy, and Nestlé. We raised a Series A, grew to a $40M valuation, and were acquired by Onar Media. Now at Amazon Ads, I lead product for Full Funnel Campaigns—Amazon's biggest bet on advertising—and New Product Campaigns. My team builds AI-powered tools that help advertisers of all sizes launch and scale with minimal effort. What I'm known for: → Pioneering GenAI product development. I use Claude and Amazon Kiro to build functioning prototypes in 6 weeks instead of 4-6 months. I presented this approach to SVP and evangelized it to 200+ Amazonians at Spark conference. → Defining AI strategy at scale. I authored the vision docs for Amazon's New Product Campaigns Ads Agent, a multi-billion dollar opportunity using LLMs to transform how advertisers work. This vision secured executive alignment for our multi-year AI roadmap. → Delivering measurable results. With New Product Campaigns, you now get 4X higher engagement and 73% faster time-to-1000 units sold → Industry thought leadership. I've led customer conversations at Cannes Lions, presented at Amazon unBoxed and Shopper 2025 in Chicago. Adweek featured me explaining how AI addresses the cold-start challenge for new product launches. Before Amazon and Retina AI, I led marketing operations at Meta (Facebook) during their $10B to $16B revenue growth, built ML products at PayPal, and started my career as an engineer at Boeing and Sikorsky. I hold an MBA from UCLA Anderson and an M.E. in Electrical Engineering from RPI. I'm passionate about AI agents that genuinely help people do their jobs better—not just chatbots, but systems that understand context, take action, and deliver outcomes. If you're building at the intersection of AI and product, I'd love to connect.

Experience

  • Product Lead, AI & Agentic Advertising Products at Amazon
    Oct 2024 - Present · 1 yr 10 mos

    Leading product strategy for Amazon Autos. Previously led Full Funnel Campaigns (Amazon's biggest advertising bet) and New Product Campaigns, building AI-powered tools that enable advertisers of all sizes to launch and scale with minimal effort. Key accomplishments: - Pioneered GenAI product development using Claude and Amazon Kiro—delivered prototypes in 6 weeks vs 4-6 months. Presented to Ads SVP; - Authored strategic PRFAQ defining multi-billion dollar New Product Campaigns Ads Agent opportunity, securing executive alignment for multi-year AI roadmap - Drove $XXM+ incremental revenue through full funnel new product campaigns achieving 4X engagement and 73% faster time-to-1000 units sold - Built AI-powered inventory forecasting improving in-stock rate - Led cross-functional team of 20+ through organizational transition while exceeding delivery commitments Industry presence: Led customer conversations at Cannes Lions, Amazon unBoxed customer spotlight, featured in Adweek, Shopper 2025 speaker

  • Venture Partner at Dash VC
    Sep 2023 - Present · 2 yrs 11 mos

    Venture Partner at Dash VC, an early-stage fund backing technical founders in AI, software, and data infrastructure. Focus areas: Due diligence, deal sourcing, and LP introductions for seed-stage investments. Contributed to investments including: → Hightouch - Reverse ETL & data activation (Series C, $615M+ raised) → Nectar Social - AI-powered social media management Dash VC portfolio includes breakout companies like Glean ($4.6B valuation), Etched (AI chip infrastructure), Hex (data analytics), and Rewind (AI memory). My founder experience at Retina AI (acquired) and product leadership at Amazon Ads informs my investment thesis around AI applications that deliver measurable business outcomes.

  • Vice Chair - Artificial Intelligence Network at YPO
    Aug 2023 - May 2025 · 1 yr 10 mos

    Led the YPO AI/ML Network globally, curating and hosting monthly learning events with founders and CEOs building the next generation of AI infrastructure. Hosted 15+ intimate conversations with AI founders including: → Arvind Jain (CEO, Glean) - Enterprise AI search → Sam Liang (CEO, Otter AI) - AI meeting intelligence → Bob van Luijt (CEO, Weaviate) - Vector databases → Amr Awadallah (CEO, Vectara) - RAG & enterprise search → Bhavin Shah (CEO, Moveworks) - AI for IT automation → Krishna Gade (CEO, Fiddler AI) - ML observability → Cody Coleman (CEO, Coactive AI) - Multimodal AI → Grant Lee (CEO, Gamma) - AI presentations → Curtis Northcutt (CEO, Cleanlab) - Data-centric AI These sessions provided deep insight into how frontier AI products are being built—from vector databases to RAG architectures to enterprise deployment patterns. This knowledge directly informed my approach to building agentic AI products at Amazon.

  • Board Advisor at BeeDIGITAL
    Jan 2024 - Mar 2025 · 1 yr 3 mos

    Advised PE-backed digital solutions company ($60M+ ARR) on comprehensive technology turnaround, helping increase company valuation by ~XX% within 12 months and generated liquidity for investors. Key contributions: → Developed AI innovation and product strategy roadmap → Recruited and onboarded C-suite leadership (CEO, CTO, CMO, Head of Product) → Drove cross-functional engineering excellence and organizational transformation

  • Independent Consultant/Advisor at Novex Advisory Services
    Aug 2023 - Sep 2024 · 1 yr 2 mos

    Strategic AI and data science advisor to growth-stage companies, specializing in agentic AI solutions and ML-powered business transformation. Recharge (Subscription Commerce Platform) → Advised CEO on AI strategy for Agentic Workflow Automation → Developed credit card decline recovery solution using AI agents → Architected Agentic Workflow Builder for merchant automation Boulevard (Salon & Spa Software) → Cleaned and enriched 2M+ dormant CRM leads using OpenAI batch processing → Built automated deduplication pipeline integrated with Salesforce → Enabled sales team to resume effective CRM usage after years of data debt Focus areas: Agentic AI, LLM applications, data pipeline automation, predictive analytics