Singapore
As an Senior Event Executive at TTG Events, I am responsible for acquiring and engaging international buyers and media for the only doublebill event in MICE and Corporate Travel in China and Asia-Pacific. I have over 8 years of experience in the event and marketing space, and I am passionate about creating meaningful connections and opportunities for the industry. In my role, I leverage my skills in email marketing, telemarketing, partnerships, and events' solutions software to reach out to potential and existing buyers and media, and to ensure a smooth and efficient registration process. I also work closely with publications from around the world to promote our event and showcase our value proposition. I am always looking for new ways to enhance the attendance, participation, and engagement of our target audience, and to deliver a high-quality and impactful event experience.
Responsible in Buyer & Media acquisition activities and engagement process of the Only Doublebill Event in MICE and Corporate Travel in China and Asia-Pacific: - Acquisition of International MICE, Association and Corporate Buyers through email marketing campaigns, telemarketing and partnerships - Explore and build partnerships with Industry Associations, Media Affiliates and Professional Conference Organisers to extend promotional reach - Develop and implement initiatives to increase buyers' attendance, participation and engagement - Validate buyers' business profile to ensure compatibility with exhibitors' requirements - Customise and utilize events' solutions software for smooth and efficient event management - Pre, actual and post-event engagement with buyers and media to ensure positive event experience - Prepare and compile event reports for management meeting, marketing and sales efforts - Prepare and compile Media Affiliates’ deliverable/contribution reports - Database research and maintenance for outreach expansion
Besides fulfilling daily office administrative duties, I am intensively involved in planning, managing and executing event projects in Pre, Actual, Post phases. Particularly in Event Registration, where I have successfully designed and executed for many prestigous events. I play important roles in strategic planning and managing integrated marketing (online & traditional) campaigns (e.g. e-newsletter, social media marketing, media buy, and more) which have contributed to many events’ successes. In addition, I work closely and manage vendors to ensure the quality of work delivered in timely manner.
Intensively involved in working with directors for marketing, business and client development initiatives which have successfully contributed to the company overall growth strategy and plans. Successful planning and execution of integrated marketing & communications campaigns, and branding marketing campaigns via various communication channels (e.g. social media marketing, print ads, air time, etc).
Performed daily office administrative duties which successfully maximised the efficiency and effectiveness of office operation. Successful executing and managing company marketing campaign (e.g. E-newsletter, etc).