New Taipei City, New Taipei City, Taiwan
#Problem Solving #Motivating #Fast Learning #Logic Thinking #Marketing in hardware industry
- Primarily targeted Australia and New Zealand markets, while extending support to Hong Kong - Manage product lines encompassing motherboards, graphics cards, laptops, monitors, and other PC components - Proficient in developing and executing integrated marketing strategies tailored to diverse country-specific and regional requirements, based on HQ guidelines - Social Media - KOL / Media Coordination - Channel Marketing Oversight - Event Planning and Execution - Tradeshow and Exhibition Participation - Vendor Liaison - Global Team Collaboration
Effectively link marketing to sales-oriented campaigns, in order to fulfill branding and sales target altogether. KOL Management, Cross-industry Cooperation, Social Media: Re-position social media platforms, allocate budget for advertisement, and develop social content, while integrating O2O activities, including gaming tournaments, i-Cafe activities, workshops, e.g. Commart in Thailand and end-user events. Plan, execute activities with vendor funding
Build AORUS as a premium gaming brand, and AERO as creator product line, by precisely communicating with target audience through up-to-date marketing tactics according to suitable product life cycle, for GIGABYTE component in Australia and New Zealand
- Develop brand strategy and executed user-centric initiatives for ROG notebooks in Vietnam - Oversaw local launch events, media seeding, channel promotional campaigns, shop decoration management, dealer workshops, and end-user events. - Achieved notable success with the 2017 Vietnam ROG Masters, breaking records for total registered teams, YouTube Live views and YouTube VOD views in gaming category.
Working holiday in Calgary, Canada, and traveled a couple of places in the world.
- Demonstrated expertise in product and project management, specifically focused on mouse and keyboard peripherals - Proficient in coordinating activities among cross-functional teams, including industrial design (ID), Research and Development (RD), software teams, and manufacturing facilities - Skilled in ensuring timely delivery of results by effectively managing project timelines and milestones. Proficient in time-management practices to optimize project efficiency and meet designated deadlines - Succesful case: Red Dot Award 2013 winner -“Aivia Neon."
- Tailored marketing initiatives for corporations across diverse industries to optimize donation outcomes and enhance staff engagement rates. - Orchestrated a charity visit for Taiwan’s First Lady to Haiti and the Dominican Republic in collaboration with World Vision global teams and respective government entities.