Elton Chang

Marketing Director | Brand Strategy & Growth | ex-Nike Greater China Brand Director | New Balance APAC | lululemon.

Hong Kong, Hong Kong SAR

About

Sports fanatic, love bringing the joy of sports to others.

Experience

  • Head of Brand & Community - HK/TW/MO at lululemon
    Jun 2024 - Jan 2026 · 1 yr 8 mos

  • Retail Brand & Operations - APAC at New Balance
    Apr 2019 - Jun 2024 · 5 yrs 3 mos

  • Nike (10 yrs 9 mos)
    • Stores Marketing Director
      Aug 2017 - Feb 2019 · 1 yr 7 mos

      My responsibilities include: accelerating growth for Nike Greater China across Brick & Mortar retail (owned and partnered), leading the team in defining, planning and executing the Nike Brand strategies for stores, creating the Brand plans for our key catalyze stores across the marketplace, engineering traffic & awareness to stores etc...

    • Brand Director - DTC
      Jun 2015 - Jul 2017 · 2 yrs 2 mos

      My responsibilities include: accelerating growth for Nike Greater China DTC across both Bricks & Mortar retail and e-commerce, leading the DTC Brand team in defining, planning and executing the Nike Brand strategies for DTC, creating the Brand plans for our key catalyze stores across the marketplace etc...

    • Greater China EKIN Manager
      Jan 2013 - May 2015 · 2 yrs 5 mos

      Responsible for managing the team of EKINs across the Greater China marketplace; setting the strategies and direction for the team to deliver soulful storytelling around Nike's key innovations and products to both the store teams and also to consumers.

  • Academic Coordinator at Asia Golf Club
    Nov 2006 - Mar 2008 · 1 yr 5 mos

    Responsible for managing the in-house golf academy; promoting group classes of different levels and servicing corporate training events. Managing a team of 16 in-house golf coaches.