Istanbul, Türkiye
Multilingual marketing and sales strategist with entrepreneural mindset that translates ideas into tangible results. Result-oriented and versatile professional possessing robust communication and interpersonal competencies, with a demonstrated history of success across a spectrum of industries. Proficient in driving sales growth, optimizing product portfolios, and effectively guiding multidisciplinary teams.
As Turkey's largest industrial holding, SOCAR's activities span across many different sectors, primarily petrochemicals, refining, natural gas, trade, transmission and distribution, with its value chain extending from the source to the end user.
• Proactive trade with a portfolio of existing and new counter-parties on petrochemical products • Purchase and sale of Ethylene Glycols (MEG & DEG) Aromatic Derivatives (PA & PTA), Styrene Monomer, and Alcohols • Taking trade positions to leverage on geographical arbitrage opportunities • Negotiating spot deals and contracts in line with commercial strategy
Elika is one of the largest frozen-food production company on Ukrainian market. With an uncommon and unique approach to product distribution, Elika's product portfolio spans across an extensive range of products, from traditional offerings to market leading heat-only meals, covering all major retail networks, both domestic and international. Key Responsibilities: • Leading the development and implementation of marketing strategy to improve efficiency, accelerate growth and profitability, and achieve overall business objectives • Formation and mentorship of teams on different projects, from start to finish • Planning and control of the execution of main initiatives, pricing, launches and brand support • Lay the groundwork for the deployment of company-wide research and data-based management approach Achievements: • Started and led the high-performing marketing department • Boosted YOY sales volume by 45%, NET profits by 400%, and increased customer base by 27%, by restructuring field sales teams and executing aggressive sales and marketing strategies • Developed and launched a chain of conceptual retail stores resulting in 56% increase in sales, and increased customer base by 42% • Successfully revised, scaled down, relaunched and expanded product lines • Spearheaded powerful re-branding campaign, completely revamping company’s logo and brand identity • Initiated and led the introduction and a significant transition to automated sales accounting system • Devised and deployed distinct employee KPI measurements • Held nearly 30 in-depth customer discovery interviews to inform segmentation and messaging strategies • Initiated and supervised complete redesign of company website, updating and rebranding to a modern, responsive, SEO-oriented website
Systemair brand spans a wide range of high-quality ventilation products, including fans, air distribution products, air condition products and air handling units for both comfort and safety ventilation. It holds a strong position as a leading manufacturer of energy-efficient ventilation products in several geographic markets. Responsibilities: • Engaged and continuously reinforced relationships with target customers and business partners • Continuously identified opportunities to assist clients by offering company resources and expertise • Negotiated and resolved contract issues as needed • Ensured that product portfolio is thoroughly recognized by giving both online and in person presentations to clients • Proactively followed key accounts to ensure best customer experience and satisfaction • Prepared and reported client project status information to designated internal parties • Gathered and effectively communicated client feedback, suggestions and ideas to appropriate internal constituents
• Created and executed account-based and country based marketing campaigns utilising a variety of tactics including E-mail marketing, social media and in-person events. • Conducted Market Research (Individual interviews) to increase Brand Loyalty. • Market Research and Subsequent introduction of new product category into the market. • Organised and coordinated various marketing campaigns (Seminars, Exhibitions, Factory Tours, etc.). • Planned and executed various E-mail campaigns both on individual account and broad market scale including (Monthly Newsletter, personalised email congratulations, etc.) to increase attendance at upcoming events, seminars, brand awareness and so forth. • Established and managed company’s social media accounts and presence, including writing and developing relevant content. • Created and maintained up-to-date company country based project References Portfolio • Acted as go-between with external print-on-demand provider and other marketing vendors for ad production, promotional materials, invoicing and approval of external contracts. • Liaised internationally with sister companies to achieve marketing and business objectives. • Performed other duties as needed to support the corporate sales team.
• Analysed the internal and external factors affecting the business by conducting SWOT Analysis • Researched market, identifying event and business opportunities • Organised and managed all event related details • Proactively handled any arising issues on the event day • Conducted event evaluations and reported on outcomes pre- and post- event. • Supported Development of Customer Accounts to increase market share in all revenue streams • Closely Liaised with other departments (e.g. F&B, Finance, FO) to ensure exceptional Guest Experience and maintain strong business relationship with key accounts • Negotiated rates amongst corporate accounts for accommodation and for banquets and conferences. • Prepared contracts in accordance with current business and pricing conditions • Produced and kept up-to-date accurate and timely reports (e.g. Conversion Ratio, Sales Activity etc.) that meet the needs of the Sales Director and senior management • Responded to all guest/business account queries in a prompt and professional manner • Assisted with Site Inspections and walk-in guests • Updated Opera Sales & Catering System when needed
• Promoted sales by demonstrating products to customers. • Assisted customers in obtaining information about merchandise • Maintained professional relationships with customers in store premises • Organised & Maintained customer database • Managed communications with existing and potential clients in order to ensure customer satisfaction and long term relationship.