Madrid, Community of Madrid, Spain
“My growth comes from helping others grow.” Purpose-driven professional with a strong track record in advancing financial inclusion through innovative solutions across the banking and insurance sectors. I specialize in designing and implementing financial protection ecosystems that integrate insurance, health services, and benefits into companies’ business models—enabling them to create both economic and social value. I lead high-impact initiatives focused on sustainable development, improving the quality of life for underserved communities and emerging markets. What differentiates me is my ability to connect strategy with empathy, developing inclusive insurance models aligned with the Sustainable Development Goals (SDGs), designed for real people: informal workers, women heads of household, micro-entrepreneurs, rural families, and SMEs. I help companies—especially those operating under B2BC models—design and implement financial protection solutions that: -Generate social impact -Strengthen brand value -Build long-term customer relationships I strongly believe that protection should not be a privilege, but a right. That is why my purpose is clear: to transform insurance into a real tool for inclusion and development. ---------------------------------------------------------------------------------------------------------- Profesional apasionada y orientada al propósito, con una sólida trayectoria impulsando la inclusión financiera a través de soluciones innovadoras en los sectores bancario y asegurador. Me especializo en diseñar e implementar ecosistemas de protección financiera que integran seguros, salud y beneficios dentro del modelo de negocio de las empresas, permitiéndoles generar valor tanto económico como social. Lidero proyectos de alto impacto enfocados en el desarrollo sostenible, mejorando la calidad de vida de comunidades desatendidas y mercados emergentes. Lo que me diferencia es mi capacidad de conectar estrategia con empatía, desarrollando modelos de seguros inclusivos alineados con los Objetivos de Desarrollo Sostenible (ODS), diseñados para personas reales: trabajadores informales, mujeres jefas de hogar, microempresarios, familias rurales y MIPYMES. Ayudo a empresas —especialmente aquellas con modelos B2BC— a diseñar e implementar soluciones de protección financiera que: -Generan impacto social -Fortalecen el valor de marca Construyen relaciones duraderas con sus clientes -Creo firmemente que la protección no debe ser un privilegio, sino un derecho. Por eso, mi propósito es claro: transformar los seguros en herramientas reales de inclusión y desarrollo.
Professional Experience: Extensive Experience in Banking and Insurance: For over two decades, I have held leadership roles in the banking and insurance sector, acquiring a deep understanding of financial and insurance products, as well as market needs and challenges. Focus on Financial Inclusion: With a focus and passion for financial inclusion, I have led initiatives to develop accessible products and services that meet the needs of underserved and unbanked segments, promoting equal opportunities and economic empowerment.