Elodie Levy

Head of La Maison des Startups & The Lab LVMH. Digital & Tech Innovation.

Paris, Île-de-France, France

About

Tech Innovation Executive with 20+ years driving digital strategy and corporate innovation for leading Luxury & Beauty multinationals like LVMH, L'Oréal, and COTY, across Paris, London and New York. At LVMH, in charge of acceleration and scaling programs for partners and startups within the Partnerships team, including the leadership of La Maison des Startups LVMH at Station F to enhance collaboration and business impact across the Maisons. As Head of the Digital Innovation Lab, responsible for exploring cross-functional tech use cases across the value chain—from ideation to prototyping and scaling—with a focus on OmniRetail, immersive experiences, and AI / GenAI. ESSEC Alumni ’04 MBA and active member of La Maison des ESSEC. On the side, I’m a mother of two, pursuing evening courses in philosophy and ethics as part of a doctoral program, and actively engaged in supporting the fight against rare childhood diseases, particularly cerebral and neurological conditions, through associative engagement.

Experience

  • LVMH (3 yrs 4 mos)
    • Head of LVMH Tech Accelerator Programs : La Maison des Startups & The Lab LVMH
      May 2025 - Present · 1 yr 3 mos

      Leading the strategy of La Maison des Startups LVMH, enhancing startup acceleration and business impact across Maisons while ensuring continuous support to tech partners (onboarding, coaching, POCs, scaling) in partnership with Station F. In parallel, developing the LVMH Innovation Lab as a tech showroom with thematic capsules (GenAI, Supply Chain, Media) to inspire, connect, and foster a culture of growth-driven tech innovation.

    • Head of LVMH Lab
      Apr 2023 - Oct 2025 · 2 yrs 7 mos

      Developing the LVMH Innovation Lab as a tech showroom with thematic capsules (GenAI, Supply Chain, Media), designed to inspire and connect the Group’s ecosystem. Fostering a culture of growth-driven tech innovation through curated experiences, events, content, and partnerships.

  • Consultant, Digital Innovation & Connectivity at ghd
    Aug 2020 - Mar 2023 · 2 yrs 8 mos

    WELLA Group (KKR) – GHD Professional Hairstyle Consultant, Digital Innovation & Connectivity Defined end-to-end innovation roadmap (IoT, AR, Computer Vision), leading CES/VivaTech showcases (CES Innovation Award 2020). Partnered with tech startups to deliver prototypes and pilots, tracking adoption and ROI.

  • Coty (5 yrs 4 mos)
    • Senior Director, Global Digital Innovation
      Sep 2017 - Aug 2019 · 2 yrs

      Lead forward-looking projects for COTY portfolio of 70+ brand (Beauty and Fragrances). Socialize innovation internally, educate on new and emerging digital technologies.

    • Global Director of Digital Innovation
      Oct 2016 - Sep 2017 · 1 yr

    • Global Digital Director
      May 2014 - Sep 2016 · 2 yrs 5 mos

      - Successfully leads the digital transformation of Coty major beauty brands (Sally Hansen, Rimmel London, Adidas) - Deliver strong programs and innovative communication plans to sustain blockbuster launches and brand building - Collaborates with key markets to orchestrate campaign's activation, determine performing media buy and challenge local plans' effectiveness and efficiency - Educate internally, set KPI's , metrics, Analytics - Deliver 3 years digital innovation roadmap for Coty Mass portfolio - Leads an international team of Digital Managers across EU (London, France) and Americas (New York). In 1 year, +17% Digital IQ for Sally Hansen, 22% for Rimmel London, now ranked as Brand of Digital Genius as per L2 2015 ranking. Innovation-awards for ManiMatch Sally Hansen App, by both professional and consumer industry index (Innocos Award 2015). Major press coverage on Rimmel Get the Look App launch, first-to-market mobile app allowing to snap any make up look and try on live.

  • International Digital Marketing Manager - GUERLAIN at LVMH
    Sep 2011 - May 2014 · 2 yrs 9 mos

  • International Digital, Content and e-PR Manager at Yves Rocher
    2009 - 2011 · 2 yrs