Jakarta, Jakarta, Indonesia
CREMATOLOGY is the result of a deeply rooted belief that a coffee company can stay true to a collective vision and grow with passion and pride in its product as well as its people. We source the best coffees we can find throughout the islands of vibrant Indonesia, and strive to maintain deep and mutually beneficial relationships with local farmers sharing our dedication for quality. Through our commitment to detail at every step of the way from dedicated quality control in our cupping labs, meticulous roasting profiles and extensive barista education, we nurture their beans with love into amazing coffee.
- Co-founded TMRW, a forward-thinking branding studio specializing in crafting timeless identities that lead and connect using high quality design work integrated with creative copywriting and storytelling - Direct the copywriting side of the business developing creative content strategies and messaging frameworks for clients such as Nova Park Hotel and Conference, Steningevik Hotel, Estancia Fastigheter and Freemovr Sports. - Deliver end-to-end branding solutions, including tone-of-voice guidelines, tagline development, and campaign messaging, tailored to each client’s unique goals and market dynamics. - Create high-impact multi-channel copy and creative storytelling content for websites, social media, email campaigns and print materials driving measurable improvements for our various clients.
CREMATOLOGY is the result of a deeply rooted belief that a coffee company can stay true to a collective vision and grow with passion and pride in its product as well as its people. We source the best coffees we can find throughout the islands of vibrant Indonesia, and strive to maintain deep and mutually beneficial relationships with local farmers sharing our dedication for quality. Through our commitment to detail at every step of the way from dedicated quality control in our cupping labs, meticulous roasting profiles and extensive barista education, we nurture their beans with love into amazing coffee.
EF Education First is the world’s largest private education company, with a group of fifteen subsidiaries and non-profit organizations centered around language learning, educational travel, cultural exchange and academic programs. EF has over 29,000 employees, teachers and volunteers, with offices and schools in over 50 countries, and has helped millions of students better their lives. Owned by EF Education First, Englishtown serves individuals, corporations and school systems with on-demand teacher-led English training. Englishtown services are currently used by more than 15 million free members and 500,000 paying customers in 100+ countries. • Created the local entity for Englishtown in Indonesia across both online as well as center sales funnels • Developed both B2C and B2B strategies for Indonesia, establishing key alliances, managing and negotiating distribution channels, and building a local team with over 60 employees • Implemented new distribution partnerships, introduced online marketing, promotional and social media strategies increasing revenues by 260% YTD • Customized and executed internal CRM system and processes for sales and service management, overseeing the roll-out to all staff maintaining an employee turnover to less than 10%
• Managing a team of >160 staff covering all aspects of our customers’ user experience across pre-and after-sales processes including product development, customer service, teacher services and center operations • The product portfolio currently under my management include Telesales, Online Sales and Center operations throughout China, HK and Taiwan serving more than 5,4 million users across 120 cities • Successfully grown the China 2nd tier center business by in excess of 1200% in 2011 to date, currently making it EF’s fastest growing business unit across the Asian region • Increased the revenue base of the online sales businesses for China, Hong Kong and Taiwan with 56%, 84% and 12% respectively in 2010 after taking this over from my predecessor
Project II – Soccer World Cup 2014 Brazil Quito, Ecuador and Sao Paulo, Brazil • Conceptualized and developed bi-lingual e–learning solution in Spanish and English for 120,000+ students for the 2014 Soccer World Cup in Brazil for which EF is the official language training provider • The $2M USD project was completed with a 75% cost saving relative the initial budget and successfully extended in June’10 resulting from the customer satisfaction achieved during the initial phase • The system initially developed for this project was later presented to the Sochi Organizing Committee (SOOC) and ultimately used as the delivery platform for the Sochi Winter Olympics 2014 Project I – EF China Sales Structure Re-org and Efficiency Initiative, Shanghai, China • Designed, analysed the financial implications of and finally implemented a new incentive structure for center staff as well as regional and national management teams effectively increasing sales revenue and staff retention by 12% and 24% respectively • Worked directly with the President providing decision analysis, profit estimations, and bonus calculations • While testing out various sales initiatives, I directly coached and mentored a sales team of 16 ultimately setting a new national sales record in Feb, 2009 • Initiated and implemented several new sales tools and systems effectively increasing our funnel rate with 18% nationwide and improving on the resource utilization measured in leads per sales executive