Edinburgh, Scotland, United Kingdom
Investment and advisory firms work with me to turn marketing and distribution into a scalable, modern growth engine. With 17+ years in digital marketing and financial services, I help companies sharpen their positioning and bridge the gap between thought leadership and actual commercial outcomes. What sets me apart? I’ve done it for myself. As Founder of Inspired Edinburgh, I grew a media brand from zero to a cross-platform audience of over 65,000. Having interviewed more than 100 world-class thinkers from Orwell Prize winners to TED Global speakers, I understand the mechanics of authority-building. Here’s how I can help: • Lead - senior marketing leadership • Define - strategy and positioning • Amplify - personal brand and authority • Accelerate - special projects and high‑stakes execution If your marketing doesn’t reflect the calibre of your investment capability, let’s rethink it.
The Asset Marketing Show brings together two worlds that rarely talk to each other - and should. Fund managers and asset allocators on one side. The brightest marketing minds on the other. Expect conversations with leading figures from both sides of the table: CIOs, portfolio managers, distribution leaders and some of the sharpest marketing minds working today. What does great marketing look like in one of the world's most complex industries? What do fund managers wish marketers understood? And what can asset management teach the rest of the world about long-term thinking? Honest conversations. Sharp perspectives. No fluff.
Results-driven media business with a strong track record in high-end video production and digital content creation. Core Responsibilities: - Content Creation: Develop and produce engaging video content that resonates with diverse audiences, ensuring high-quality standards and innovative presentation. - Interviewing: Conduct in-depth interviews with influential personalities, crafting narratives that highlight their expertise and insights while fostering a comfortable environment for open dialogue. - Podcast Production: Creating episodes that feature thought leaders and trailblazers across various fields. - Client Engagement: Collaborate closely with clients across various industries to understand their vision and objectives, delivering tailored media solutions that elevate their brand identity. - Market Research: Stay abreast of industry trends and audience preferences to continually refine content strategies and enhance viewer engagement. Key Skills: - Video Production: Expertise in filming, editing, and post-production techniques, ensuring captivating visual storytelling. - Communication: Exceptional interpersonal skills, fostering relationships with clients and interviewees to elicit compelling narratives. - Project Management: Proficient in managing multiple projects simultaneously, ensuring timely delivery without compromising quality. - Digital Marketing: Strong understanding of social media platforms and strategies to amplify content reach and audience engagement. - Networking: Ability to build a robust professional network, leveraging connections to create new opportunities for collaboration.
River Global Investors (RGI) is a platform for outstanding equity investors formed from the merger of SVM Asset Management, Saracen Fund Managers & River and Mercantile. Role reports to Chief Client Officer. Core responsibilities: - Developed and owned the digital marketing strategy, aligned to business objectives and client segments. - Drove digital transformation across marketing, integrating digital with brand and broader communications. - Planned and delivered multi‑channel campaigns (website, email, social, paid media) for product launches, thought leadership and client acquisition. - Commissioned and oversaw production of compliant, investor‑focused content and managed content governance. - Managed the corporate websites (River Global Investors, River Global PLC and RGI Fund Management Ltd): UX, SEO, site architecture, content strategy, analytics and conversion pathways. - Defined KPIs, maintained dashboards (LinkedIn and Google Analytics) and reported ROI and performance to senior leadership. - Used data and analytics to optimise campaigns, channels and conversion funnels. - Collaborated with investment, sales, compliance and client teams to ensure aligned, effective marketing. - Managed external agencies, vendors, CMS and marketing automation partners. - Ensured all digital activity complies with FCA/financial services regulation, GDPR and River Global brand standards; embedded digital risk controls. Key skills: - Digital marketing leadership. - Deep understanding of investor audiences, regulatory constraints and compliance‑driven communications. - Expertise in SEO, web UX, analytics, CMS platforms and marketing automation tools. - Strong stakeholder management, cross‑functional collaboration and communication skills. - Data‑driven approach with experience setting KPIs and demonstrating ROI.
Self-employed Digital Consultant. Role brought together SVM, Saracen & River and Mercantile which were acquired by AssetCo (now River Global LLP).
Self-employed Digital Consultant. Role was done in tandem with SVM & Saracen due to AssetCo (now River Global LLP) acquisition.
Self-employed Digital Consultant. Role was done in tandem with SVM & River and Mercantile due to AssetCo (now River Global LLP) acquisition.