Hove, England, United Kingdom
At its core, my role is about staying close to customers and leading the teams that turn their needs into products and experiences that truly deliver. I work across Product, Development, and Marketing at WAER, connecting ideas to execution and making sure what we build is not just shipped, but valued. My approach is simple, stay close to the customer, build with purpose, and focus on outcomes over activity. I started out in supply chain across Australia’s resource and construction sectors, which shaped how I think today, practical, outcome-driven, and grounded in how businesses actually operate. That perspective now guides how I connect product, technology, and go-to-market strategy.