Amsterdam, North Holland, Netherlands
I design and orchestrate AI-enabled marketing systems that transform creative production and media operations into scalable infrastructure. With a background in AdTech, DCO, performance marketing, and AI automation, I specialize in building end-to-end workflows that connect creative, trafficking, analytics, and platform execution into unified performance ecosystems. Rather than optimizing campaigns in isolation, I focus on system architecture — eliminating manual friction, enabling cross-team alignment, and embedding AI into operational pipelines to drive measurable, repeatable growth at scale. My work sits at the intersection of creative intelligence, automation design, and media infrastructure — turning complexity into structured, scalable execution.
AI, AdTech DCO & Workflow Orchestration - Lead the integration of AI, automation, and Dynamic Creative Optimisation (DCO) across large-scale global marketing campaigns, transforming complex media operations into scalable production systems. - Orchestrate end-to-end creative delivery across strategy, data, production, and media teams, enabling personalised campaigns at scale across platforms including Meta, YouTube, Google ads, DV360, TikTok, Snapchat, and Amazon Ads. Deliver campaigns with thousands of creative variations under tight timelines while maintaining quality, compliance, and performance tracking. - Drive Global Org adoption of AI-enabled workflows using tools such as OpenAI, Google AI Studio, Gemini, NotebookLM, and Google Workspace automation to streamline scripting, QA, asset generation, and campaign communications. Act as a key contributor to internal GenAI and DCO tooling development through real-world testing and operational feedback. - Deliver training, presentations, and guidance across global teams to enable practical use of AI in day-to-day marketing operations, improving delivery speed, reducing manual errors, and increasing organisational capability. -Rapidly onboarded into a highly complex multi-market delivery environment and began contributing within 1–2 days, coordinating high-volume cross-channel assets. Designed & implemented a central data hub that automated asset allocation, upload tracking, and cross-sheet updates. - Built experimentation frameworks leveraging dynamic signals (e.g. location, time, weather, localisation, audience segmentation, AI vs non-AI creative) to support large-scale testing and performance optimisation. - Partner directly with Google product teams on emerging tools (including YouTube Upload Alpha/Beta, GMP, CM360 & DV360 Alpha, Video-related Detector, and Google Studio), providing feedback based on live campaign requirements and strengthening collaboration between agency and platform teams.
- Performance marketing with paid advertising: display, search & video campaigns across Media buying platforms (incl. DSP) - Monitor, analysis & report on campaign performance - Building new brands, setup/optimizing content marketing channels - Assist with the expansion of new markets & product verticals - Assist with compliance checks - Carry out competitor research and analysis - Assist with research for new campaigns and products - Collaborate with the business & BI teams on campaign results & optimizations
- Email and App notification marketing - Realizing user-centric thinking by investigating user behaviors to optimize data-driven automation emails/pushes with an agile approach and AARRR metric. - Full ownership of 6 user flows: personal & business subscriptions* 2 price points + referral flows + debt flows. - Develop A/B tests to validate new ideas for optimizing conversions and Churn%. Analysis based customer journey mapping. - Collaborations with Performance marketing, Product and Design team for product launches, feature updates. Work with Data and Research team to optimize user engagement. - Report KPI's, user insights and document Lessons Learned weekly.
The most challenging and rewarding part of my role is to quickly understand and facilitate a novel technology, a niche market, and a specific industry. I utilize highly data-driven platforms to search and evaluate startups. I research and scrape different startup databases, social media platforms, events, and conferences. I create tactics for reaching out to startups, and rate startups based on each program’s criteria. - I facilitate matchmaking and business collaboration shapings for the companies and our clients with the goal of boosting the tech ecosystem. I communicate with innovative companies worldwide and connect them to TNW’s stakeholders: startups, corporates, investors, governments and ecosystem builders. I conduct designated business developments and often improvise alternative collaborations between startups and the stakeholders of TNW. - I contributed in projects with ABN-ARMO, European Commission-Horizon 2020, Dutch Ministry of Justice and Security, Impact Hub Amsterdam and several multinational corporations. I also actively participated in digital deep-dive trainings on A/B testings, Google Data Studio, Analytical skills, Project management methodology, and more.
- Introducing the Asian market to Maison van den Boer and Rederijen De Nederlanden. Establish initial business collaboration. Including gave presentations and negotiated contracts with the Dutch partner companies to realize strategic partnerships. I was lucky enough to organize trips and gala events that budget up to half a million. - Coordinated and contributed to the creations of project-related content marketing on WeChat and preparing marketing materials (Brochures, travel planning, scheduling). - Together with our Dutch partners, we organized trips and events in Europe for one of the largest public listed pan-Asian life insurance group, the Chinese delegation of International Paralympic Committee, and the Chinese market leader of health product enterprises, and more.