West Vancouver, British Columbia, Canada
With major in Economics graduating from University of British Columbia, I'm naturally curious about how data, incentives, and human behavior shape business decisions. I am detail-oriented, reflective, and motivated by understanding not just what happens in organizations, but why it happens. I have developed strong analytical and technical skills in data analysis, econometrics, and structured problem-solving. I am comfortable working with R, Stata, and Microsoft Excel/PowerPoint for quantitative analysis, modeling, and clearly communicating insights through visuals and structured storytelling. Through my Economics coursework, I have trained in critical thinking, causal reasoning, and empirical analysis — from interpreting data patterns to evaluating policy and business decisions. I am particularly interested in how data and behavioral insights can improve marketing, strategy, and financial decision-making. I gained hands-on industry exposure through internships at Unilever and ICBC, where I worked on consumer research, SWOT analysis, financial due diligence, and credit risk assessment. In my part-time role at Tokyo Beauty, I combined digital marketing with customer engagement, creating bilingual content, producing educational Reels, and building long-term customer relationships through personalized recommendations. As Director of Communications at UBC CSSA, I lead bilingual branding, content strategy, and event coordination for large-scale initiatives with 500+ attendees. I am seeking opportunities in marketing and analytics, where I can apply my analytical training, technical skills, and collaborative mindset to solve real business problems, generate meaningful insights, and create measurable impact.
• Leveraged WeChat, Xiaohongshu, and Instagram to execute bilingual social media campaigns that expanded reach among Chinese-speaking customers and local beauty enthusiasts. • Produced Instagram Reels tutorials on J-beauty trends, driving higher engagement and contributing to a 15% increase in repeat purchases. • Implemented targeted digital promotions, product education, and limited-time offers shared within local Asian student and beauty communities, increasing monthly foot traffic by 20%. • Maintained ongoing customer relationships by tracking preferences and purchase history, enabling personalized recommendations that strengthened loyalty and increased return rates. • Provided in-depth product consultation on Japanese and Korean skincare brands (e.g., Shiseido, Kao, Curel), converting first-time shoppers into repeat customers through personalized guidance. • Collaborated with store management to design and execute seasonal marketing campaigns aligned with trending K-beauty and J-beauty topics to boost engagement and in-store sales.
• Led consumer survey and market research to identify priority customer segments and unmet needs using surveys and competitive benchmarking. • Translated qualitative and quantitative insights into actionable recommendations using Stata and analysis for product positioning and campaign development. • Conducted SWOT analysis to evaluate category dynamics and balance growth opportunities with operational constraints.
• Supported senior analysts in evaluating corporate loan applications across manufacturing, energy, and infrastructure sectors by analyzing various data and reports. • Conducted financial due diligence on 10+ firms by analyzing financial statements, leverage levels, and cash-flow sustainability to assess creditworthiness and repayment capacity. • Drafted comprehensive risk assessment reports, including annual credit reviews and risk exposure limits, to support lending decisions. • Applied quantitative financial analysis—such as debt ratios and coverage metrics—to evaluate borrower risk profiles. • Analyzed shareholder and financing structures and identified a 15% over-leverage risk for a wind-power developer, effectively flagging potential credit risk.