Helsinki, Uusimaa, Finland
Curious, creative, and people-oriented marketer with experience across B2B, B2C, and startup environments. I enjoy working across the whole marketing mix, from strategy and planning to content creation, campaigns, CRM, websites, partnerships, events, and analytics. I’m happiest in roles where no two days look the same and I get to switch between big-picture thinking and hands-on execution. I love turning ideas into reality, then digging into the results to understand what worked, what didn’t, and how to make the next campaign even better. I have a strong eye for visual communication, enjoy simplifying complex topics into engaging content, and I’m comfortable taking ownership while collaborating closely with the people around me. The past few years have also sparked a real interest in AI and how it can help marketers work smarter. I’m always excited to learn new things, experiment with new tools, and find practical ways to make marketing more effective. Above all, I believe great marketing starts with understanding people. I take the work seriously, but not myself, and I genuinely enjoy building brands, solving problems, and working with teams that like having fun while doing great work.
Creating and leading meaningful, inclusive camp experiences while fostering teamwork and cultural understanding.
Led content and growth marketing initiatives focused on increasing brand awareness and strengthening NoCFO's market presence. Built the foundations of NoCFO's marketing function, developing content strategy, website presence, and key marketing processes from the ground up. Increased organic visibility, generating 5,000+ website clicks and growing social channels by 440 followers in 3 months.
Planned, created, and executed multi-channel CRM campaigns across email, push, and in-app channels. Managed end-to-end campaign delivery, including copywriting, content production, scheduling, stakeholder coordination, and performance monitoring. Collaborated with designers, vendors, and internal teams to deliver campaigns on time while managing multiple concurrent initiatives in a fast-paced environment.
Combining marketing and operational knowledge to drive campaigns, strengthen internal communication, and ensure smooth daily operations.
Supported marketing and communications efforts, coordinated podcast production and events, and managed office operations with attention to detail and collaboration.
Assisted in marketing, website updates, and event coordination while keeping daily operations running efficiently. Basically - part marketer, part event planner, part office wizard.