Detroit Metropolitan Area
About I’m a performance-focused Marketing & Sales Leader with a strong track record of building and leading high-performing teams while consistently exceeding revenue targets. Since 2020, I’ve progressed from a frontline sales role to managing a team of 15+ reps in the remodeling industry. I oversee every aspect of team operations — from recruiting and hiring to training, daily coaching, and performance management. I implement proven sales strategies, set clear KPIs, and foster a results-driven culture focused on lead quality, conversion, and customer experience. Under my leadership, my team consistently exceeds our monthly KPI. My approach blends hands-on support with strategic oversight to ensure each rep is accountable, motivated, and equipped to exceed their goals. In addition to B2C sales, I bring experience in B2B environments, including lead generation, cold outreach, and client relationship management. I also support operations in the tech sector, contributing to secure data destruction, cybersecurity, electronic recycling, and IT asset disposition (ITAD), while using new tools like ZoomInfo to source and convert business opportunities. I’m driven by growth — in performance, leadership, and technology — and I’m now seeking new challenges where I can lead at a higher level and deliver measurable, lasting impact.
As VP of Sales & Marketing, I play a key leadership role in driving business growth, expanding brand visibility, and improving operational efficiency in a rapidly evolving e-waste recycling industry. My responsibilities include B2B client acquisition, digital strategy development, and team oversight. Key contributions include: • Leading local sales initiatives that increase client acquisition and recurring contracts • Designing and executing marketing strategies across SEO, social media, and email campaigns to raise awareness of the company’s secure data destruction and recycling services • Overseeing client relationship management, including quoting, onboarding, and long-term account retention • Managing partnerships and vendor relationships, including tech vendors, municipalities, and enterprise clients • Supporting operational decisions including pricing structures, logistics coordination, and resource allocation • Assisting with computer rebuilds, hardware/software upgrades, and equipment procurement for resale • Contributing to strategic planning and new service development, including exploring scalable revenue streams My role requires a blend of technical knowledge, sales strategy, and marketing creativity to help position Michigan Electronic Recycling as a trusted name in sustainability and secure IT asset disposition (ITAD).
Certified in Genesee County, I teach both private and group snowboarding lessons to riders of all ages and skill levels. I focus on creating a safe, fun, and encouraging environment that helps students build confidence and improve technique on the slopes. My instruction style blends clear communication with hands-on coaching to ensure each rider progresses at their own pace. I teach lessons after work and on my days off during the winter months.
Lead a team of 15+ marketing and sales representatives across multiple Home Depot locations, specializing exclusively in kitchen remodeling services. My role focuses on driving high-quality in-home consultation appointments, coaching team members for peak performance, and ensuring alignment between field operations and company goals. Key responsibilities include: • Interviewing, hiring, onboarding, and training new team members to ensure consistency and effectiveness in appointment-setting strategies • Managing daily operations across multiple store locations, with a focus on lead generation • Coaching and mentoring reps through one-on-one support and structured daily team meetings to improve performance and confidence • Running weekly performance reports to analyze KPIs, identify trends, and implement data-driven improvements • Leading daily meetings to set goals, address challenges, and maintain a motivated, collaborative team culture • Working closely with company leadership to align marketing strategies with Home Depot’s customer experience standards and Anderson Cabinet Company’s growth objectives Under my leadership, the team consistently generates over $250-400K/month in revenue, with peak months reaching $600K+ My approach blends hands-on support with strategic oversight to ensure each rep is accountable, motivated, and equipped to exceed their goals.
As a Sales Specialist at Motor City Hot Tubs, I represented a wide range of premium spa brands including Coast Spas, Tropic Seas/Artesian, Caldera, Master Spas, and Hot Springs. My role focused on delivering a personalized customer experience, guiding clients through the selection process based on their lifestyle, space, and wellness goals. Key responsibilities included: • Educating customers on spa features, hydrotherapy benefits, and maintenance requirements • Managing in-store and event-based sales across high-traffic expos and trade shows such as Novi Suburban Showplace, Milford Memories, and Oakland County Parks events. • Coordinating for spa deliveries and post-sale service • Maintaining in-depth product knowledge across multiple brands to meet customer needs • Lead generation, follow-ups, and closing strategy.
Launched and managed a personal Shopify dropshipping business, selling trending consumer products through online marketing. Focused on identifying high-demand items, sourcing suppliers, and driving traffic through paid Instagram influencer promotions, Google & Facebook ads. Gained hands-on experience in e-commerce, digital advertising, product research, and customer service. Ultimately transitioned from this venture to pursue greater career growth and in-person sales opportunities with Motor City Hot Tubs.