Ella Craste

Broadcasting • Cinema • Fashion

São Paulo, São Paulo, Brazil

About

As a multicultural person, born in France but raised in Rio de Janeiro, Brazil by my Japanese family, I have always been concerned about how I am understood: by different countries, societies, cultures but specially human beings. Portuguese, French, English and Spanish were not the complete communication tools I thought I needed to communicate and express myself around the world. That's why I fell in love with the power of the image when I started studying Art History, but also Literature and Humanities, at the preparatory school for higher education named "Lycée St Sernin" in the city of Toulouse. Because of my ease and ability to live and believe that there are no borders for communication and cultural connections, I returned to Brazil in 2023, to São Paulo, to complete my degree in film & radio and television production, at Anhembi Morrumbi University. It was then that I had my first professional experience in the raw world of photography, working on photo shoots for important fashion shows. A journalist saw potential in me and asked me if he could publish my photos in his magazine. That kind of recognition motivated me so much that I never stopped pursuing what photography most likes to communicate: "optics". Since that day, images have become a new language for me. An artistic, political and social language that enhances words or, in many cases, even surpasses them. So I naturally migrated from photography to video when I became a camera operator for news programs on the Globo television station. All of this has led me to this day, as an image editor, where I work my best to bring sensitivity to the news in choosing and treating the right image. In addition, I would say that I am very interested in becoming a reporter, so I intend to pursue a master's degree in political and economic journalism.

Experience

  • Globo (2 yrs 11 mos)
    • Switcher's Video Editor
      Jun 2024 - Present · 2 yrs 2 mos

      Responsible for editing live images for news, sports and entertainment programs broadcast by Globo • Brazil's largest broadcaster. Currently editing media for the program: •Jornal Hoje ( 2nd most famous newspaper with national coverage and an important evening audience of Globo enterprise) •SPTV (Globo's regional newspaper with a large audience in the city of São Paulo, the country's financial capital) Also worked in: • Bom Dia Brasil (SP) • Bom Dia São Paulo • Mais Você ( 'Ana Maria's program') • SPTV 1 / SPTV 2 • Jornal Hoje • Globo Esporte • Esporte Espetacular • Jornal Hoje • SP2

    • Camera operator
      Sep 2023 - Present · 2 yrs 11 mos

      Broadcast for the brazilian television company Globo. I operated broadcast cameras for newspapers and sports programs, such as: •SP1 •Jornal Hoje •Bom Dia São Paulo •Bom Dia Brasil •Globo Esporte •Tá on (for SPORTV) •Globonews Also worked during nacional events like: • Brazilian Carnival 2024 • Lollapalooza Brazil 2024 • Grupo Globo's corporate events

    • Lollapalooza's Filmmaker
      Mar 2024 - Apr 2024 · 2 mos

      Full coverage of the Lollapalooza Festival in Brazil, São Paulo. I was responsible for the making off content, showing all the broadcasting system and organization by Globo television. My work included shooting photos and videos of this big event and of its final edition.

  • Photographer at São Paulo Fashion Week
    Apr 2023 - Apr 2023 · 1 mo

    Second edition working for the São Paulo Fashion Week event on the winter collection, as a photographer for the brazilian designers' shows: Walério Araújo, Lino Villaventura, André Lima and more.

  • Photographer at São Paulo Fashion Week
    Nov 2022 - Nov 2022 · 1 mo

    Complete coverage of São Paulo Fashion Week as a photographer for the Brazilian magazine @amaisinfluente. We covered the fashion shows of outstanding Brazilian brands such as Rocio Canva, Ateliê Mão de Mãe, Weider Silveiro and more.

  • Internship at les Abattoirs, Musée - Frac Occitanie Toulouse
    Sep 2020 - Dec 2020 · 4 mos

  • Internship at FESTIVAL DU FILM DE SARLAT
    Aug 2019 - Aug 2019 · 1 mo