Belgium
• Maintain responsibilities previous position (Marketing & Communication Manager Vanden Borre) • Responsible marketing, communication and brand management strategy Fnac • Responsible roll-out digital marketing for the Fnac brand • Management traditional & digital marketing team Fnac & Vanden Borre (10 fte)
• Maintain responsibilities previous position (Communication Manager) • Responsible for all marketing for the Vanden Borre brand in digital media • Management traditional & digital marketing team (8 fte)
• Define the marketing, communication and brand management strategy (tone of voice & visual branding) • Responsible for marketing communication in traditional media (radio, TV, OOH, ...) for the brand Vanden Borre, and internal communication & employer branding for FNAC Vanden Borre • Responsible for In-Store merchandising and offline co-branded Trade Marketing campaigns with our suppliers • Manage a team of 2 FTE
• Develop and implement the marketing and communication strategy for the brand • Manage the mediaplan for radio, TV, OOH, pre-roll, etc. and coordinate the content creation in collaboration with our agencies and consultants • Brand management and lead in recent rebranding Vanden Borre (tone of voice, visual branding...) • Project lead for the implementation of the new CRM platform (Selligent) throughout all touchpoints: conceptualization, framework, follow-up development, go-live and day-to-day optimization