New York, New York, United States
I'm a publishing and marketing professional with experience across academic and trade publishing, I'm curious to explore digital publishing and media and discover new ways to tell stories.
- Execute comprehensive marketing campaigns for key nonfiction titles, working with authors including Hillary Rodham Clinton, Nancy Pelosi, Dr. Eric Topol, Katie Ledecky, Vicky Nguyen, Dr. Sanjay Gupta, and Lukas Gage. - Manage History in Five, a S&S content vertical dedicated to history titles, developing content schedule and managing social and email strategy. -Craft marketing strategy for Simon & Schuster's publishing partnership with AARP, coordinating marketing and advertising campaigns for co-publications. -Film and edit videos for imprint and History in Five platforms. -Produce quantitative reports on marketing initiatives, including an in-depth analysis on corporate eBook campaigns to inform the imprint’s promotion strategy. -Serve as an AI lead for the imprint, attending collaborative working sessions to provide guidance on how to incorporate AI into marketing workflows.
Crafted marketing and advertising campaigns for New York Times bestselling nonfiction titles, including Freezing Order by Bill Browder, The Whole Body Reset by Stephen Perrine and Heidi Skolnik, The Book of Charlie by David Von Drehle, and The Fourth Turning is Here by Neil Howe.
Managed independent bookseller marketing projects, executing conference logistics, bookseller outreach, and special promotions for the indie market.
- Managed pre-order campaigns in conjunction with the American Booksellers Association and Hachette Book Group publishers, driving an average of 1,200 pre-orders to independent bookstores for key titles. - Conducted a pilot social media program with publishers and independent bookstores, testing effective social media content on bookseller channels.
- Guided Political Science marketing strategy, serving as the editorial point person and lead subject marketer. - Created a brand marketing plan for the Cambridge Texts in the History of Political Thought series. Crafted and implemented global marketing plans for academic trade titles, textbooks, and course books across Political Science. - Strategized and coordinated with authors, marketing associates, and editorial colleagues on interdisciplinary campaigns, such as the Cambridge Guide to Election 2016. - Oversaw exhibit planning and executed conference promotions for political science meetings. - Filmed and assisted in the production of author interviews for the Press’s YouTube channel.
- Supported the Senior Marketing Associate by implementing marketing plans and fulfilling author requests. - Built email campaigns and managed campaign schedule for the Politics and Law lists. - Managed Politics and Law Twitter accounts alongside marketing associates. - Managed brand marketing activities for Cambridge Revivals, a collection of historic print-on-demand titles.
Presented on social media optimization during a meeting of MIT’s Social Media Working Group, a collection of communications staff and executives who meet to discuss social media best practices.
- Researched and wrote social media content for Girl Scout social media networks, such as Facebook, Twitter, Pinterest, and LinkedIn. - Managed and cultivated LinkedIn presence, helping develop the content and network of the GSUSA company page. - Assisted social media specialists craft online strategy for GSUSA partnerships and campaigns. - Wrote employee profiles for monthly GSUSA blog feature. - Member of social media and interactive marketing team that received two Social Media Leadership Awards (non-profit and overall champion).