Bath, England, United Kingdom
Strategic Marketing and Communications Lead with 8+ years’ experience delivering high-impact, multi-channel campaigns across corporate, consultancy, and purpose-driven organisations. I’m known for embedding quickly, taking full ownership, and building marketing strategies, systems, and campaigns that drive clarity, growth, and long-term impact. My work spans brand, growth marketing, PR, and stakeholder communications, with experience leading end-to-end initiatives from insight and positioning through to execution and metrics/performance analysis. I’ve delivered integrated campaigns that have secured national and regional media coverage, strengthened brand credibility, and driven significant engagement, including a 2,000%+ increase in social reach at CBRE, while operating as a sole or senior marketing lead in fast-paced, high-expectation environments. I have successfully managed and delivered large-scale campaigns from concept to completion, including A Season to Breathe, a multi-week wellbeing and awareness campaign designed to drive sustained engagement through accessible content, storytelling, and community connection. My approach combines strategic planning with hands-on delivery, ensuring campaigns are not only creative and purposeful but create lasting impact. My core strengths include: - Brand strategy, positioning, and messaging that drives trust and conversion - End-to-end campaign planning, delivery, and optimisation - Growth-focused storytelling, content, and PR - Stakeholder engagement and internal communications that enable alignment - Data-informed decision making, experimentation, and performance tracking - Building repeatable marketing systems that scale beyond individual campaigns
Leading regional marketing strategy across the South West, supporting the rollout and adoption of full-fibre broadband in rural communities. Responsible for planning and executing targeted, data-led campaigns at postcode level, working closely with sales, field and community teams to drive awareness, engagement and customer acquisition. Learn more about Voneus at Voneus.com
Undertook consultancy work for brands like Hobbycraft, The Levels Financial and SMEs based in Somerset.
Since graduating in Marketing Communications (BAHons) at Bournemouth University, I have worked for FTSE 100 companies, both nationally and internationally, fulfilling marketing, events and internal communications roles. I have extensive knowledge of the luxury sector, as shown by the research I did in 2017, interviewing several HNWIs (high net-worth individuals) about their perceptions of luxury brands for my university dissertation. All work that I undertake is with a considered approach that includes an initial consultation to see how I can best bring results that align with your brand’s current objectives and vision for the future. I am available to assist larger companies with marketing projects or consult and manage marketing and social media for SMEs. Please get in touch to see how I can provide you with a success story today: [email protected]
During my time at Bath Mind, I led the charity’s full suite of communications and marketing activity as the sole marketing professional within the organisation. I successfully planned, designed, and executed a number of key campaigns, including: - World Mental Health Day (#WearItBlue) – raising awareness through community-led storytelling and visual impact. - Men’s Mental Health Month – tackling stigma through local voices, video storytelling, and data-led messaging. - ‘A Season to Breathe’ Winter Wellbeing Campaign – a mindful digital advent calendar promoting rest, reflection, and shared community resources during a challenging time of year. - Blue Monday - two community events led by partnership organisations (Bath Fit Fam and CaliUnity) to provide safe spaces and opportunities for movement and connection. Alongside campaign delivery, I managed all aspects of Bath Mind’s marketing and communications function, including: - Content strategy and brand storytelling across social, web, and print. - Management and execution of all press relationships and activity. - Partnership & Relationship management, including partnerships with: Counselling Directory, Caliunity, Digital Detox Club, Bath Fit Fam, MiCode, PurposeBuilt Films and more. - Full asset curation, design, and copywriting for both external and internal audiences. - Oversight and development of Bath Mind’s website design and content. - Internal communications support, ensuring clarity, connection, and cohesion across teams. - Awards - won SME Mental Health Charity, South West in 2025. This role combined strategic planning with creative execution, bringing Bath Mind’s values to life through authentic, accessible, and inclusive communication.
TDi Sustainability is a global consultancy that helps businesses the world over to be more sustainable. Along the length and breadth of the supply chain, from artisanal mine to multinational corporation, we use our expertise to build responsible supply chains that work for people, for business and for the planet. Our in-depth understanding of sectors and corresponding regulation is recognised as industry-leading. Marketing Specialist April 2024 - February 2025 Achievements to date: - Owning and developing the Internal Communications function for the company during a period of growth - Wordpress website management and editing for multiple clients - Marketing content - designing and curating copy for clients and our own brand - Creating initiatives such as TDi10 (external campaign) and our internal TDi10 Challenge for employee engagement - Managing events for staff - Internal and external podcasts for TDi (Suits & Boots) and for our Chairman, Assheton Carter, to increase brand awareness - Identifying and applying for Business Awards (won a regional award in 2024)
Overseeing all placemaking and marketing advisory services for clients based in London and the south of the U.K. From The Yards in Covent Garden, Barking Riverside, Tunsgate Quarter (Guildford) and Milton Park (Oxfordshire), the management of day-to-day marketing and activations of these sites makes for a varied role with a high level of responsibility.
This role has included developing strong relationships with our client team, occupiers and internal suppliers to develop a strategy that uses Host to effectively communicate and engage all stakeholders via activations, articles, news/updates and partnership offerings. · I have single-handedly devised a strategy to launch Host (a new building app) to 20 Fenchurch Street’s 6500 occupiers. This involved creating a content plan for the next twelve months containing articles of interest to our occupiers, building a stronger and more consistent brand for the building, filling the app with content which would be of interest to our customer base and working with internal partners including our F&B vendor (Rhubarb) to maximise building revenue. · Reaching out to local businesses and creating partnerships with brands such as Bob Bob Ricard, Bill’s Restaurants, GymBox, BoomCycle, Hello Fresh, the Self Space, Hawes & Curtis and Freddie’s Florist. Each is offering a current and unique benefit to our customer base (discounts, priority reservations and such). These partnerships have also created activations to engage our target audience, further creating a sense of community. · One key accomplishment within this role was pitching the idea of an Easter 2022 event for children in the Sky Garden which was then approved by the Landlord. I designed artwork, and managed and executed this event over the Easter Bank Holiday weekend. Over 15,400 visitors attended and 613 children completed competition entries.