New York City Metropolitan Area
I am an data-driven analytic digital strategist with a passion for executing content rich campaigns aimed at members, patients/researchers/that result in engagement and new acquisition. My expertise includes digital campaign development & management, retention and acquisition, content marketing strategies, go-to-market research & strategies, CRM SFMC utilization, marketing automation, analytics, process optimization, A/B testing, and cross-functional collaboration. I have a strong reputation for being an effective team-player and developing campaigns leading to significant acquisition growth, recruitment and retention of customers.
Develops and executes data-driven strategies to drive membership growth, engagement, and retention for organization with over 10,800 members. Own the member end-to-end lifecycle across channels - from onboarding, engagement, and conversion/acquisition through to retention, and reactivation. Works closely with volunteer leaders to create resources such as mentorship and career related programming to engage members. Developed and implemented a data-driven member segmentation model that categorized over 10,000 -member base into personas (e.g., New Professionals, Seasoned Executives, Lapsed Members), resulting in the highest retention over the last 2 years. Created and executed on segmentation strategy which led to the highest retention rate in last three years FY25. Created a new member onboarding series to professional development resources, maximizing engagement.
Collaborated on launch of direct-to-patient site, working closely on cross-functional team with consultants, web teams. Created strategic direction for patient facing webinars including messaging, KOL management and email and social media marketing that led to a 50% increase in attendance. Marketing lead for digital projects related to keystone research projects including an IBD patient registry built in collaboration with Verily and a data platform enabling researchers to shorten the research discovery cycle. Created marketing plan, managed all marketing aspect for conference assembling startups, researchers, funders and patients working together to advance IBD product development. Utilized LinkedIn marketing to expand attendee base and led marketing research to generate insight to improve features for future meetings. Created marketing plan and executed email campaigns leading to 125% increase in grant applications.
Worked with cross-divisional team to launch a new open science WordPress site, ACSOpenScience.org Supported marketing efforts for new programs to help drive researchers' publication in open access
Drive strategic development, implementation, and optimization of region-specific, full funnel B2C and B2B campaigns in Asia, Africa, Europe, and the US Overhauled website content strategy to increase journal full text downloads and visits from international visitors. Collaborate with research authors to create curriculum for and facilitate 4-speaker webinar; target registrations surpassed by 80% through strategic use of social media and email Led bilingual international campaign across print, web and social media with teams in Oxford, London, Shanghai, Singapore and Beijing for China-related launch Manage social media platform content including Wechat and Twitter to deliver top Altmetrics scores and increase author submissions Leverage social media platforms and analyze key metrics to enhance online reputation of leading physician/researchers in areas of infectious disease, gastroenterology, geriatrics, nursing and oncology
Established and handled relationship management of top accounts in North America across academic, government, and industry markets, including the NIH, Yale, Princeton, and Albert Einstein School of Medicine. Helped refine and customize CRM Salesforce to optimize acquisition, conversion, and key accounts Provided turnkey service from quote to post-sales satisfaction to enhance organization’s reputation in North America