San Francisco Bay Area
Bring years of experience working with diverse teams in high-paced environments to initiate and launch companywide transformational change. Intimately familiar with aligning teams and tactical elements within change management to successfully move global corporations to their next growth phase, working seamlessly with C-Suite to frontline teams. Comfortable managing high-level tasks as well as hands-on collaboration. Strong leadership skills, able to quickly adapt to changing environments and project situations to keep projects on track and teams aligned. At ease working in high-pressured environments where tact, poise, and levelheaded assessment of complex issues are critical. Over 10 years driving technology innovation projects. Possess superior interpersonal and presentation skills, excellent oral and written ability, and a comprehensive understanding of communications tactics within multiple industries nationwide. Skill Set Corporate Storytelling Global Brand Positioning Executive Speech Writing & Presentation Creation Communications Project Management, Planning & Execution Change Management, Planning & Execution Digital and Traditional Print Production Video Production Management Media Relations Management Consultation Expertise - high-impact content strategy & planned execution, process implementation, executive vision & campaign development, product marketing
Responsible for leveraging exceptional writing, storytelling, and interpersonal skills to shape the voice of VGCC GM (CEO) by crafting authentic and relatable messages for internal and external audiences and multiple media channels. Responsibilities include creating CEO campaigns, crafting compelling speeches, email blasts, and message points that support and articulate VGCC's mission, strategy and fiscal focus while building strong relationships with key stakeholders in a way that is reflective of the GM's leadership brand. Responsibilities: • Work closely and directly with the GM to write and manage reviews and revisions for speeches, remarks, talking points, emails, town halls, opinion editorials, blog entries, and other internal and external communications, ensuring the relevant strategic messaging, brand positioning, and other core goals are accomplished in each piece. • Lead creative and digital marketing teams on production, distribution, and syndication, stewarding the execution throughout each stage of the project. • Bring extensive change management experience to modernize VGCC online presence communication channels and develop and maintain a calendar of timely, relevant topics and additions to strategic and communications roadmap. • Craft annual messaging plans for the GM and curate and routinely update a library of key messages that can be used across all audiences: internal, external, and Board of Directors. • Build and manage strong relationships with other Assistant General Managers (VPs), Board members and key stakeholders to capture insights, collaborate with and drive communication initiatives ensuring alignment with company goals. • Manage staff of 15 and 3 budgets in 3 departments, leading with a sense of humor and easy-going presence to drive enthusiasm and engagement from a great and growing team.
Advisor to executive leadership to formulate, refine and align key messages to the organization’s mission, strategy and values in a manner that captured attention, informed and inspired audiences. Managed the delivery of all strategic Communications plan tactics, partnering with Corporate Comm colleagues, IT, Legal, HR, and Field Sales to accomplish benchmark successes. Thought leader. Game changer. Team builder. Individual contributor.
Within two weeks, saved a major technology rollout $12K by stepping into a leadership communications role as advisor and tactical lead. Introduced a critical Change Management model that provided the pillars, planning and tactical players necessary to smoothly rollout a major platform to Intuit's internal and external customers while maintaining performance and revenue gains. Came alongside SMEs and quickly improved all facets of internal communications, from implementing available technology tools, setting proper cadence, introducing one-click content releases to creating eye-catching headers and penning engaging and relevant content. Leadership took notice. Seeing a need to elevate the Chief Procurement Officer, created a 2020 Imagine Easy campaign that aligned to Intuit's company cornerstones, the CEO's 2025 roadmap and the CPO's vision.
Collaborated across teams to help design CIO's online newsletter, creating innovative style, while also curating top-news content, setting release cadence, and managing tone and content quality. This eBay campaign remained in the top 3 across the company - and touted most successful. Reaching across the aisle, identified and penned tech success stories that promoted CIO efforts to support eBay's diverse business units worldwide. Introduced a new communications channel that received company-wide attention. Turned reactive responses to strategic steps by developing online communications processes that increased credibility, production and quality of communications content. CIO's two-person Comm Team became the go-to experts - not only for communications, but for mar-com efforts, M&As, and media production. From script to final cut, managed a 20-person creative team to deliver a never-before accomplished full-production video. Under severe deadline, created Imagine This (IT) video that is the most acclaimed CIO effort - ever. CIO elevated to highest level that year. Became CIO's hero.
Initiated work with the County as a Communications specialist who managed the execution of a multi-faceted communications plan for its healthcare system's electronic health record implementation. Strengthened the County Executive Office's visionary programs with strategic marketing communications efforts that included video production and fiscally-responsible marketing endeavors. Worked with the Chief Information Officer and IT leadership to launch state-of-art sites and compelling messaging while carrying out all communications tactics to drive IT's long-term vision.