Detroit Metropolitan Area
Creative, detail-oriented marketing and communications professional gaining progressive leadership responsibilities for exceptional execution of corporate projects, events and marketing strategies that align with short- / long-term goals. Known for developing / maintaining long-term vendor relationships and collaborating with multiple stakeholders to meet tight deadlines without compromising quality, often exceeding expectations. Can-do attitude and calm under pressure with deep commitment to integrity and accuracy. Demand Generation | Trade Shows & Events | Corporate Branding | KPI Measurement | Email Marketing Webinars | Marketing Collateral Development | Customer Service | eKYC | Identity Verification
Develop, launch and execute a demand generation campaign calendar for the Americas region that includes a variety of marketing tactics to meet/exceed quarterly KPIs. Monitor and track the results of each campaign to improve effectiveness and evolve messaging for maximum impact.
Expanded responsibilities and managed branding strategy and collateral for Taubman.
Managed development and execution of business-to-business marketing materials and progressively expanded role over 4-year span. Led cross-functional teams through marketing projects and events coordination to support short- / long-term business objectives. Prepared and presented financial data for budgeting. • Managed coordination of multiple large and sometimes multi-day events concurrently for up to 1K participants by selecting vendors / locations, negotiating favorable contracts and ensuring demanding deadlines were consistently met. o Led team in coordinating International Market Place Food Truck Tour with Chef Michael Mina, winning 6 awards. • Collaborated with internal clients and external agencies / vendors to oversee design of compelling graphics, videos and collateral, boosting engagement and brand for corporate events. • Worked closely with high-profile influencers, interviewed and briefed senior executives on event logistics and collaborated with CEO and C-Suite in executing marketing projects / events according to objectives. • Managed redesign, rollout and maintenance of corporate website, aligning content with objectives. • Defined strategy to launch corporate social media program, including crisis communications, increasing followers and engagements 20% year-over-year.
Assisted in development and execution of marketing projects to support business objectives. Managed customer service for Armaly Brands and Brillo. Prepared and presented financial data for budgeting. • Supported rebranding strategy by overseeing re-design and roll out of 2 corporate websites. • Drove customer satisfaction targets by managing escalated issues, working closely with customers / internal teams to recommend optimal solutions to meet expectations. • Planned multiple small to large corporate events and trade shows annually, including the International Home and Housewares Show, SURFACES and AAPEX.
Supported property and lifestyle arm of large communications firm. Assisted team with media relations and event execution. Compiled media clippings for distribution, curated media lists and prepared press kits. • Conducted research for property and lifestyle clients, including Woods Bagot, AB Concept, KPF, Starbucks, Coffee Concepts, Eden Park and Coach.