Seoul, South Korea
I’m a data-driven marketing strategist with a passion for turning complex insights into clear business growth. With experience spanning Fortune 500 brands and fast-paced startups, I bring a unique balance of analytical rigor and creative problem-solving to every project. Whether it’s running A/B tests to boost conversion, building customer segmentation frameworks, or developing go-to-market strategies that resonate with audiences, I specialize in translating data into stories that inspire action. My background in Marketing Intelligence (MSc, STEM) and hands-on roles in growth strategy, campaign optimization, and consumer insights have equipped me to drive measurable impact across digital, SaaS, and consumer industries. I thrive at the intersection of data and creativity—where insights fuel innovation, and strategy turns into results. I'm always open to connecting with fellow marketers, strategists, and innovators. Let’s explore how we can grow smarter, faster, and more creatively!
• Conduct extensive data analysis of businesses’ social media posts with various machine learning methodologies • Text analyze big corporate social media post data
NewtonX is the world’s leading B2B research company. • Spearheaded A/B testing initiatives to optimize the “request a quote” form, through SEO-driven and result-driven copy headlines, boosting conversions by 8% and improving engagement by 50% • Managed marketing campaign analyses to evaluate revenue growth and ROI for FY24 events, built dashboards for revenue attribution, delivered insights to guide FY25 planning and stakeholder alignment • Streamlined tracking and data synchronization across landing pages, emails, and social posts for webinar and in-person campaigns, cutting resolution time by 30% and ensuring seamless campaign execution • Delivered comprehensive campaign performance reports to the CMO and Revenue Marketing Director using HubSpot and Salesforce, enhancing strategic decision making for go-to-market strategies
• Led end-to-end competitive and behavioral research on Gen Z audiences, identifying two high-value sub-segments for TV/Home Electronics campaigns • Served as primary client contact, presenting internal strategic briefing decks to senior marketing stakeholders with actionable product positioning recommendations for targeted outreach • Translated behavioral data of over 30+ Gen Z focus group respondents into marketing-ready segmentation frameworks used across campaign planning, supporting a projected 20% growth in market share