United States
Media Coordinator with experience in marketing operations, digital and editorial media planning, CRM management, as well as content and event execution. Proven ability to support brand growth through email marketing, analytics, event logistics, and cross-functional collaboration.
• Conducted in-depth market research to create competitive landscape analyses, enhancing marketing strategies. • Developed and managed social media accounts across platforms, increasing brand visibility and engagement. • Crafted engaging blog posts with custom graphics, driving audience interaction and website traffic. • Optimized the company website with SEO updates, improving user experience and search rankings.
-Runner-up in the Fordham Gabelli School of Business Consulting Cup Challenge. -Identified Levi Strauss's most prominent issues of operations and produced a new and innovative solution to expand the firm's profitability. -Participated in a semester-long integrated project, working with tightly knitted colleagues to plan for a “business turnaround” strategy -Mirrored the activity of real-life consultants to emulate knowledge of strategy, marketing, accounting, management, implementation, and other business disciplines.
-Created media content for social media platforms to boost brand awareness and engagement. -Maintained brand-related content postings on a set cadence bi-monthly. -Conducted research on competitor brands through social media mediums to creatively highlight and market products. -Communicated with the brand marketing coordinator to review and discuss social media postings and ideas.