The Hague, South Holland, Netherlands
International marketing specialist with experience in strategic marketing, market research, business development, product marketing, e-Business and technical service.
Responsible for marketing strategy and execution across Product Marketing, Marketing Communications, Sustainability, Business Development and Technical Service.
Leading Graphics business unit innovation and sustainability strategy. Also responsible for the Transportation product line from vision & strategy creation to execution
Global marketing responsibility to identify new innovation growth opportunities for the Graphic Solutions segment. Responsibilities include : market & opportunity analysis, concept assessment, go to market strategy, growth portfolio management.
Global Marketing Lead for Sustainable Innovation within a newly formed Emerging Business Unit (EBO). Responsible for bringing new disruptive technology to market that provides end users with more sustainable PVC free graphic solutions.
Led the global strategic business initiative to drive growth in the vehicle graphics market segment. Responsible for managing the global cross functional team to - identify customer needs, define the global strategy, establish product portfolio and service requirements, set product development priorities, identify key channel partners and translate success across regions.
Contracted to conduct tailored private client, and generic multi client market research studies for the label, tape, graphic, and packaging industries in Europe and North America. Chaired and presented papers at AWA industry conferences.