South Africa
The most valuable growth leaders in iGaming, Fintech, and Enterprise SaaS rarely apply for jobs. The brands worth joining rarely advertise their most strategic opportunities. Both operate within a private, closed-loop ecosystem. Known in the market as ๐๐ก๐ ๐๐ซ๐จ๐ฐ๐ญ๐ก ๐๐๐๐ซ๐ฎ๐ข๐ญ๐๐ซ, I specialize in connecting high-LTV technology businesses with the elite commercial leaders responsible for customer acquisition, retention, and revenue scale. Operating across South Africa, Europe, UK, US and Australia, I partner exclusively with founders, CMOs, Managing Directors, and VPs of Growth. ๐๐ง ๐ญ๐ก๐ข๐ฌ ๐ฐ๐จ๐ซ๐ฅ๐, ๐๐ฅ๐ข๐๐ง๐ญ๐ฌ ๐๐ง๐ ๐๐๐ง๐๐ข๐๐๐ญ๐๐ฌ ๐๐ซ๐ ๐ญ๐ก๐ ๐ฌ๐๐ฆ๐ ๐ฉ๐๐จ๐ฉ๐ฅ๐. The VP building a team today is tomorrow's candidate; the CMO exploring a confidential move is a future hiring client. This creates a trusted network built on reputation, performance, and deep industry relationships. I help businesses secure the exact leadership and specialist expertise that drive measurable commercial outcomes, identifying high-impact passive operators across: โข Chief Marketing Officers (CMOs) & VPs of Growth โข Heads of CRM, Retention & Lifecycle Marketing โข Heads of Performance Marketing & Affiliate Directors Before moving into recruitment, I spent years as an award-winning copywriter. That experience fundamentally changed how I evaluate marketing talent. I ignore polished CV buzzwords and interview theatre; instead, I look straight at commercial judgment, strategic thinking, and unit economics. Can they improve cohort retention? Optimize acquisition economics (LTV:CAC)? Deliver payback on day one? Lead in high-stress, fast-scaling environments? Those are the only questions that matter. ๐ ๐ฌ๐ฉ๐๐๐ค ๐ญ๐ก๐ ๐ฅ๐๐ง๐ ๐ฎ๐๐ ๐ ๐จ๐ ๐ฎ๐ง๐ข๐ญ ๐๐๐จ๐ง๐จ๐ฆ๐ข๐๐ฌ ๐๐๐๐๐ฎ๐ฌ๐ ๐ญ๐ก๐๐ญ ๐ข๐ฌ ๐ก๐จ๐ฐ ๐ฆ๐ฒ ๐๐ฅ๐ข๐๐ง๐ญ๐ฌ ๐ญ๐ก๐ข๐ง๐ค. ๐๐ง๐๐๐ซ๐ฌ๐ญ๐๐ง๐๐ข๐ง๐ ๐ฉ๐๐ฒ๐๐๐๐ค ๐ฉ๐๐ซ๐ข๐จ๐๐ฌ, ๐๐จ๐ก๐จ๐ซ๐ญ ๐๐ง๐๐ฅ๐ฒ๐ญ๐ข๐๐ฌ, ๐๐ง๐ ๐ฌ๐ฎ๐ฌ๐ญ๐๐ข๐ง๐๐๐ฅ๐ ๐ซ๐๐ฏ๐๐ง๐ฎ๐ ๐๐ฑ๐ฉ๐๐ง๐ฌ๐ข๐จ๐ง ๐๐ฅ๐ฅ๐จ๐ฐ๐ฌ ๐ฆ๐ ๐ญ๐จ ๐๐จ๐ง๐ฌ๐ฎ๐ฅ๐ญ ๐๐ญ ๐ ๐ฉ๐๐๐ซ-๐ญ๐จ-๐ฉ๐๐๐ซ ๐ฅ๐๐ฏ๐๐ฅ ๐ฐ๐ข๐ญ๐ก ๐ก๐ข๐ซ๐ข๐ง๐ ๐๐ฎ๐ญ๐ก๐จ๐ซ๐ข๐ญ๐ข๐๐ฌ. ๐ Specialist Focus & Ecosystem Keywords: โข Sectors: iGaming, FinTech, Enterprise SaaS, Web3, High-LTV Digital Businesses. โข Core Placements: Chief Marketing Officer (CMO), VP of Growth, Head of CRM, Performance Director, Affiliate Director, Growth Lead, Retention Architect, Fractional CMO. โข Methodologies: LTV:CAC Optimization, User Acquisition, Player Retention, Cohort Analytics, MarTech Automation, Lifecycle Marketing.
As Practice Lead, I oversee a high performing recruitment team while driving strategic growth, operational excellence and revenue expansion within our division. I remain actively involved in full cycle talent acquisition, partnering with senior stakeholders to deliver data driven, insight led hiring strategies aligned to long term business objectives. I lead business development initiatives, identifying new market opportunities, expanding client portfolios and negotiating commercial terms, SLAs and contracts to ensure sustainable revenue growth. My approach combines consultative selling, market intelligence and competitive benchmarking to position our practice as a trusted strategic partner. Internally, I am responsible for team leadership, performance management and capability development. I mentor consultants, implement structured training frameworks and build high accountability cultures focused on delivery, quality and client satisfaction. I design and refine SOPs, optimize recruitment workflows and ensure compliance with industry regulations and data protection standards. A strong advocate for innovation, I spearhead AI implementation within the recruitment lifecycle, integrating automation, advanced sourcing tools and recruitment analytics to improve efficiency, candidate engagement and time to hire. I leverage ATS, CRM systems and talent intelligence platforms to drive pipeline strategy, workforce planning and KPI tracking. My expertise spans stakeholder management, employer branding, offer negotiation, talent mapping, succession planning and building scalable recruitment infrastructures. I focus on balancing commercial performance with long term relationship building, ensuring both client retention and team growth. Practice leadership for me is about combining strategy, people development, operational rigor and commercial acumen to build a resilient, future focused recruitment function
โข Drive strategic talent acquisition initiatives for a diverse portfolio of clients, aligning recruitment strategies with their unique organizational goals and culture to ensure optimal talent outcomes. โข Spearhead the development and execution of innovative sourcing strategies, leveraging advanced techniques, including AI-powered tools, to identify, attract, and engage top-tier talent across various sectors. โข Cultivate and manage robust client partnerships, acting as a trusted advisor to understand their evolving business needs and provide tailored talent solutions. โข Proactively identify and pursue new business development opportunities within the talent acquisition space, building and nurturing relationships with prospective clients. โข Develop compelling proposals and presentations that articulate the value proposition of SALT Recruitment's services, aligning solutions with client-specific challenges and objectives. โข Provide expert guidance on offer negotiations and compensation packages, ensuring alignment between client needs and candidate expectations to maximize successful placements. โข Analyze recruitment KPIs and performance metrics to derive actionable insights for both client engagements and internal process optimization, driving continuous improvement. โข Conduct comprehensive market analysis and competitive benchmarking to inform recruitment strategies and position clients as employers of choice in a dynamic talent landscape. โข Mentor and coach junior recruitment team members, fostering a culture of continuous learning, collaboration, and professional excellence.