Greater Boston
Marketing leader with 15+ years driving end-to-end campaign activation, field marketing, and digital strategy across B2B and B2C environments — from global enterprises like Marriott International to high-growth companies like Bright Horizons and Scenic Luxury Cruises. I specialize in taking marketing programs from strategy to execution: building scalable workflows, developing sales enablement tools, managing agency partners, and leading cross-functional teams to deliver measurable results. My work spans digital, email, events, and content — and I'm equally at home setting the strategy and rolling up my sleeves to make it happen. A few things I'm proud of: - Managed $3M+ in marketing programs and a $2M digital budget with 8:1+ ROI at Marriott, across 450+ properties - Drove a 12% lead conversion rate through sales enablement and event-led campaigns at Bright Horizons across 14 markets - Increased landing page conversion 50% and grew database 10% above pre-pandemic levels at Scenic Luxury Cruises - Led teams of up to 12, consistently earning top engagement scores and cross-functional recognition I believe the best marketing happens when teams are aligned, communication is clear, and every program is tied to a real business outcome. I bring an optimistic, solutions-oriented mindset to complex challenges — and I know how to build the processes that make good work repeatable. Currently exploring senior marketing leadership opportunities across B2B and B2C environments. Open to field marketing, integrated campaign, marketing operations, or digital strategy roles. 📩 [email protected] | Greater Boston, MA Campaign Activation · Field Marketing · Sales Enablement · Digital Strategy · B2B & B2C Marketing · Email Marketing · Event Marketing · CRM & Analytics · Salesforce · GA4 · Tableau · Sitecore · Kentico · Smartsheet · Marketing Operations · Agency Management · Cross-functional Leadership
Lead the field marketing team in digital and in-person events and campaigns that drive awareness and registrants to Bright Horizon child care centers nationwide. Promote the benefits and innovation found in early education to working families and strive for marketing excellence in a fast growing global company.
Manage a national team focused on tenant retention and acquisition within multi-million sqf lifescience campuses. Measure tenant touch points to achieve asset management goals. Develop strategies and processes to communicate events and opportunities that drive satisfaction, wellness, ease and inspiration within the workplace. Develop communication tools (mobile app, newsletter, social media, in person events, etc.) to increase engagement.
Lead a team of creative and digital managers with a focus on all aspects of marketing funnel. Build brand awareness and customer engagement through website, paid media, email and CRM initiatives for 3 separate brands and product lines. Hire talented and driven associates who are passionate about travel, team work and our customers.
Responsible for strategic marketing initiatives to strengthen brand awareness. Primarily focused on website performance and content management while leading initiatives in paid, owned and earned channels.
In a newly designed department, I am a strategic marketing account manager for new and brand-conversion hotels. Primary role is to develop budget guidelines, marketing strategy and activation to poise hotels for immediate market share and ROI success. Daily responsibilities include working with a portfolio of managed and franchise hotel owners & operators and internal stakeholders to design marketing programs compliant with multiple brand standards across diverse on/off-line channels.
Manage the digital strategy for over 400 Courtyard, Residence Inn (and more brands) hotels including distribution strategy, content marketing, SEO, Search engine marketing, prospecting and targeting display, and more. Lead a team of 4+ managers supporting 100 hotels resulting in 30%+ growth in direct channel revenue.
Managed the enterprise-wide relationship with Booking.com and Priceline.com including the successful activation of 4,000 hotels globally on Booking.com. Optimized Marriott’s performance in Online Travel Agencies and metasearch (Kayak) channels to increase revenue, achieve targeted goals, strengthen B2B relationship and assist in enhancement of strategic position.
Account manager of over 1000 schools/districts managing the implementation of on-line education tools in the class room.