Milan, Lombardy, Italy
With over 25 years of experience in project management and public relations consulting, I’ve built a career defined by strategic execution, adaptability, and a passion for delivering high-impact results. I’ve collaborated with multinational companies and top-level executives, managing complex projects across diverse sectors and international contexts. I have organized international congresses and annual conventions for prominent companies, including UNILEVER GROUP, MARS, and PIRELLI, among others, coordinating events with over 500 global participants. These projects deepened my expertise in large-scale event planning, budget oversight, and cross-functional team leadership under tight timelines. As a Destination Management Consultant (DMC) for over 10 years, I organized incentive travel programs and logistics for international companies across Italy, as CISCO, FEDEX, YAMAHA, and others. This role strengthened my ability to adapt to diverse corporate cultures, manage high-stakes logistics, and deliver tailored experiences that align with client expectations. Among the projects I’m most proud of is the RADIO DEEJAY Coast to Coast Tour 2014—a 30-stop roadshow over 6 consecutive weeks for one of Italy’s leading radio stations. I managed all aspects of logistics, VIP coordination, and staff operations, ensuring flawless execution in a dynamic, media-driven environment. Currently, I am Co-Founder and Project Manager at All About Water (AAW), a deeptech platform operating at the intersection of AgTech, ClimateTech, and FinTech—three sectors with inversely correlated market cycles. AAW is dedicated to addressing one of the most urgent challenges of our time: water valuation and management. This project enables me to leverage my expertise in planning, innovation, and strategic communication to make a sustainable impact at scale. Today, I’m eager to continue leading projects where creativity, precision, and collaboration converge. I value challenges that require both strategic thinking and a human-centered approach, and I’m always open to connecting with professionals who share a vision for impactful, well-executed initiatives.
As Co-founder and Project Manager at All About Water (AAW)—a deeptech, quantum ready platform at the intersection of AgTech, ClimateTech, and FinTech—I oversee the full implementation of the project, ensuring strategic alignment across all phases. I manage key relationships with stakeholders, providers, partners, investors and media, acting as a bridge between operational execution and external communication. My combination of professional expertise and interpersonal skills plays a vital role in driving AAW’s mission forward: tackling one of today’s most critical challenges—the valuation and management of water.
PR Experience in public relations with a strong understanding of strategic and crisis communications across the finance and pharmaceutical sectors. My clients have included Avelar, DiaSorin Foundation, GEA, Eric Salmon, Beghelli, Studio Legale Stefanelli & Stefanelli, Studio Legale Mondini Bonora Ginevra, Studio Legale Weigmann, Sutter, AMCLI, One Check One Tray, DAZN and Unicycle.
As a Destination Management Consultant (DMC), I organized logistical services for multinational companies' incentive programs throughout Italy. I oversaw the design and implementation of incentive programs for clients such as SNCF, CISCO, YAMAHA, FEDEX, and CARREFOUR.
I help new entrepreneurs set up their business, in the day-to-day operations of their business with elements such as a start-up budget, business plan, communication plan, development of a marketing strategy, and anything else that might be necessary to get a new business off the ground.
Tour manager for RADIO DEEJAY:- TOUR COAST TO COAST, which takes place from June 8th to July 18th, 2014, with 30 stages throughout Italy. Management and logistic organization of the tour, relations with public authorities, host Municipalities, SIAE, for everything related to the advertising permits, the occupation of public areas, managing and logistic organization for all VIP guests, Radio Deejay management and tour staff. As an events consultant, I specialize in organizing and managing corporate and consumer events to enhance brand visibility and foster relationships with buyers. I have worked with companies in the fashion sector, such as Playlife (Benetton Group), and in the consumer sector, including Algida and Café Zero (Unilever Group). Some notable projects include: - Hosting the opening event for Hellmann's with Joe Bastianich in Milan in June 2016. - Managing the Benetton PoP UP Cubes project in London, Milan, and Paris in September 2016