Elisabet Sanchez

Data Culture and Digital Strategy | Customer Experience | Transformation, Project, Change Management| Design Thinking | MBA Exec Digital Business | Inclusive Leadership| Insights Management| PO | Speaker

Greater Barcelona Metropolitan Area

About

I am moved by the passion and the belief that companies must transform themselves at all levels, from teams, people and processes, taking advantage of what technology offers them, to achieve the best customer experience through an omnichannel approach, and the highest performance and scope of the organization. I'm a professsional with growth mindset, love to learn new skills constantly. I have more than 20 years of experience coordinating international cross-functional teams in German and Japanese multinationals, reporting to the Executive Committee and to the Parent Companies. I also have experience in managing distribution channels in all business areas. I can present success stories in different MKT, (Digital, CRM, Social Media, Events, Mass media), Sales and Quality and Customer Experience positions (B2B and B2C). I have prepared myself studying an MBA in Digital Business and another in Digital MKT and Online Communication. I am putting my knowledge into practice, collaborating in the UNICEF Lab incubator and mentoring executives who want to bet on digitization in their companies (ISDI). I am a team mobilizer. I know how to transmit energy and passion to the people around me and focus them on the shared challenge. And I want to be at the intersection between the world of business and technology, understanding the needs of the business and impacting the transformation of equipment and processes, and at the same time, bridging the technological team to transfer customer needs and developing the right tools to fix it; maximizing their satisfaction and trust, and maximizing revenue and growth. #itsallaboutpeople #Changeadaptation #Problemsolving #Learnability #Decisionmaking #EdTech #MarTech #Digital #ProjectManagement #CustomerExperience #Internationalrelations #Customercentric #Transformer #Creativity #CRO #Coopetition #Persuasion #Collaboration #Adaptability #Emotionalintelligence

Experience

  • Head of Marketing Omnichannel Strategy & Customer Experience at Nissan Motor Corporation
    Jan 2022 - Present · 4 yrs 6 mos

    My main goal is to ensure my area delivers to client, initiatives and experiences that fit the user's needs, the business needs and are desirable, viable and feasible, utilizing customer experience best practises and design thinking methodology and always looking for new business opportunities. Responsabilities: -Leading the team at strategic level, promoting cross-funtional collaboration with Product Managers, PR , Quality, Sales and Aftersales. -Promoting change and new tools introduction to increase and improve team performance and culture and mindset transformation -Utilizing research, analytics and taking insights to develope a deep understanding of customer needs across journeys alligned to business strategy -Leading the development of Customer Journey maps and blueprint design maps, prototypes and user flows -Leading and maintaining CX design excellence, through the activation of the resources, processes iteration and tools introduction, communicating the benefits of a human-centered design to business. -Deploying omnichannel strategy alligned to drive customers to a seemless experience with the brand -Experienced in Project Management, Agile environments, and strong strategic thinking capabilities

  • Digital Coach for Executives at ISDI
    May 2020 - Present · 6 yrs 2 mos

  • Mentor at IE Business School
    Mar 2024 - Present · 2 yrs 4 mos

  • Guest Speaker at Allan Lloyds
    Mar 2025 - Present · 1 yr 4 mos

  • Guest Speaker at Altrusia
    Nov 2024 - Nov 2024 · 1 mo

    Speaker at CACES Conversation AI & CX Summit 2024, Munich