Elisabeth Benítez

Marketing Manager Kitchen and Home Care en Philips Domestic Appliances

Greater Madrid Metropolitan Area

About

Experience

  • Consumer Marketing Manager Kitchen, Floor Care and Air Categories at Philips Domestic Appliances
    Jan 2021 - Mar 2025 · 4 yrs 3 mos

    Responsible for Kitchen, Floor Care and Air Categories for Iberia at Philips Domestic Appliances. Ensure that the marketing strategies coming from the BG are implemented according to the market needs in Spain and Portugal. Iberia Sales and Margin supervision and follow up of P&L at Europe level A&P strategy and Local Marketing Activation Plan.

  • Philips (14 yrs 3 mos)
    • Consumer Marketing Manager Kitchen and Floor Care
      Apr 2018 - Dec 2020 · 2 yrs 9 mos

      Responsible for Kitchen and Floor Care businesses for Iberia Personal Health. P&L management and Sales and Margin supervision. Ensure that the marketing strategies coming from the BG are implemented according to the market needs in Spain and Portugal. A&P strategy and Local Marketing Activation Plan.

    • Demand Planner Domestic Appliances & Coffee
      Oct 2014 - Apr 2018 · 3 yrs 7 mos

      Responsible for demand planning of DA (Kitchen Appliances, Floor Care and Garment Care) and Coffee (Beverages Appliances and Espresso Domestic) Forecast accuracy (APO system and GPT) Phase in/Phase out and product master data maintenance in SAP KPI reporting (excess stock; CSL; backorders,...) Team work with Marketing, Sales,and Operations Departments (SIOP process)

    • Demand Planner Health and Wellness
      Oct 2012 - Oct 2014 · 2 yrs 1 mo

      Responsible for Demand Planning of H&W (Mother and Childcare & Oral Healthcare) Forecast accuracy (APO system and GPT) Phase in/Phase out and product master data maintenance in SAP KPI reporting (excess stock; CSL; backorders,...) Team work with Marketing, Sales,and Operations Departments (SIOP process)