Paris, Île-de-France, France
I turn marketing into growth engines and brands people believe in! For over 13 years, I’ve been building and leading high-performing marketing teams in fast-moving environments. My approach is simple: focus on what drives real impact. From acquisition to brand, every lever I activate is designed to deliver measurable results, maximize ROI, and scale what works! My core strengths: - Growth & Acquisition - Brand & Communication - Events & Community - Go-to-Market & Product Marketing Since 2018, I’ve been leading the marketing team at Skello, one of Europe’s fastest-growing B2B SaaS scale-ups in HRTech (50%+ YoY growth, 400 employees). I’ve grown the team from scratch to 15+ people and helped drive our strategy as part of the executive committee. And yes, we’ve proven that marketing can impact EBITDA by making every euro work harder, focusing on ROI, and scaling what works. As executive sponsor for automation & AI at Skello, I also act as our internal AI trainer. My mission: empower all teams to adopt AI, automation, and no-code tools in their daily work. I lead internal trainings on: - Adopting AI: Claude Cowork, Claude Code, Gemini, n8n for everyday productivity - Identifying high-impact use cases across teams - Building and scaling solutions The result? Some teams have seen up to +40% productivity gains thanks to AI-driven process improvements. Previously, at MyBestPro (Vivendi Village), I led Growth & Demand Gen for 4 years focusing on B2B lead generation, demand capture, and Sales-Marketing alignment. I also bring experience from The Family, where I immersed myself in startup growth dynamics and from Le Wagon, where I developed a no-code mindset that helps me bridge marketing, tech & ops without breaking stuff (well, most of the time). I’m a member of OPRTRS Club, investing in and advising early-stage startups on positioning, go-to-market, and growth strategy. Let’s connect! If you’re a marketing leader, founder, or investor, I’d love to swap ideas and insights. If you’re starting your journey in marketing, reach out! I've been there, and I’m always happy to share what I’ve learned along the way.
OPRTRS is an operator-led investment platform backing founders at the very beginning. We’re powered by 170+ top tech operators who know how to ship, scale, and survive the early chaos. We believe operators build the best companies and support each other better than any boardroom ever could. So we’ve turned that conviction into a community: a network of current and former leaders from OpenAI, Palantir, Stripe, Mistral AI, Qonto, Revolut, Datadog, Doctolib, Hugging Face, Wiz, Rippling, Backmarket, and dozens more. We invest €200k in the first rounds and surround founders with hands-on operator support: GTM, product, hiring, internationalization, fundraising. No theatre, no fluff. Just people who’ve done the work. We’re backed by great partners: Leblon Capital, Kima Ventures, Motier Ventures, Financière Saint-James - who trust us to spot and support the next generation of breakout operators-turned-founders. Since launching in 2024, we’ve already backed 15 ambitious teams, from deep tech to AI to industrial innovation. What matters to us isn’t the sector, it’s the ambition and the builders behind it. If you’re an operator making the leap, or a founder who values hands-on expertise over PowerPoints, we’d love to meet you: [email protected]
Skello is the AI HR management solution for frontline teams. HR tools were designed for offices, yet 55% of the workforce works on their feet and deserves technology designed for the field. Our mission is to improve their daily lives. For managers and HR directors, Skello offers seamless management from hiring to the payslip: our AI automates time-consuming tasks so they can anticipate and supervise while maintaining full control. For teams, Skello guarantees a transparent and collaborative experience from their very first day. In July 2026, we reached a major milestone with the announcement of €200 million in funding to accelerate our development. After 10 years spent listening to our customers, this new chapter solidifies our conviction: technology must assist and facilitate work, without ever replacing humans. Our ambition is to be the go-to AI HR management solution for all frontline teams in Europe.
I started recruiting a talented team on my side to accelerate on all the areas that are promising for Skello : - partnerships & events - brand & SEO content creation - growth & conversion
As the first marketing position at skello, I had a hands-on role during my first year at skello! I launched a lot of experiments with 3 building blocks: - growth channels: SEO, paid ads, outbound, inbound, nurturing, partnerships - events: trade shows, seminars & conference - branding with the launch of our new brand identity
MyBestPro is the leader in the connection between individuals and professionals and helps individuals to find a quality professional in the fields of coaching, legal, work, education and health. My different missions in the home improvement market: Habitatpresto is a marketplace that allows individuals with a construction or renovation project for their house/apartment to find advice and get free quotes from building professionals. The site offers the services of 20,000 craftsmen and processes more than 150,000 requests for quotes every year. ► Management and optimization of the Marketing P&L in a ROI logic. ► Development of lead generation levers: Affiliation, Chatbot, Display, Emailing, Facebook Ads, Growth Hacking, Inbound Marketing, Native Ads, Outbound, Partnerships, Retargeting (Criteo), SEO, SEA (AdWords, Bing, Bid Management, DSA, RLSA), SMO ► Lead qualification process & Lead Nurturing: CRM, Marketing Automation ► Product Owner: Project management in agile Scrum method ► Test & learn optimization of lead generation paths and landing pages: Web analytics, AB tests, UX, Users Stories ► Performance measurement and margin analysis: reporting to the codir and comex of MyBestPro Group (Vivendi Village) ► Onboarding, training and coaching of marketing project managers, community managers, content managers and traffic managers
Habitatpresto.com helps individuals with a construction or renovation project for their house or apartment to find advice and obtain free quotes from professionals. The site offers the services of 20,000 building professionals and processes 150,000 requests for quotes each year. My different missions : - Traffic Management : Follow-up of the different acquisition channels allowing us to obtain traffic, leads and prospects: Affiliation / SEA / SEO / Social networks - CRM: Emailing / Newsletters / SMS / Push: coordination, sending and analysis of mailings, SMS, etc. to our prospects and customers (+ 1M mailings per month) - Partnerships: Prospecting and follow-up of partners offering additional services to our existing customers - Marketing: Sales support to the sales team, creation and updating of presentation videos, tutorials, brochures, etc. for the sales team - Competitive intelligence and analysis of the market evolution - Product Management: new features, evolutions, contents and updates of the various sites of the brand: Devispresto.com, Pro.devispresto.com and Habitatpresto.com - Reporting: monthly report on key indicators (traffic, conversion, traffic sources)
Shortlinks is a subsidiary of Team Créatif Group, a network of design agencies founded in 1986 in Paris and present in France, the United States, Brazil and Indonesia. Team Créatif Group is today one of the leading independent design groups in the world, ranked number 2 in France. 235 people of 12 nationalities work there and have a turnover of about 25 M€, of which more than 60% is exported. My different missions : - Co-management of the agency's branding and packaging projects: creation, execution and production - Strategic and creative thinking: benchmarking, competitive intelligence, brand audits, development of creative briefs and recommendations - Commercial relations with advertisers and service providers: agencies, graphic studios, photographers, freelancers, printers - Collaboration with the different departments of the agency: Creative, Commercial, Strategic, Production and Financial Advertisers: Haribo France, Haribo Netherlands, Senoble, Benedicta, Martini, Orangina Schweppes France / Belgium: Oasis, Pulco, Gini.
Sale of mobile and fixed-line telecommunications solutions within a network of 3 Espace SFR sales outlets: Paris Vaugirard (75015), Paris Censier (75005) and Paris Saint Dominique (75007): - Mobile subscription: Smartphones, tablets, 3G/4G data - Fixed-line subscription: ADSL, Fiber, Home by SFR - Subscription Pros Cross selling : - Mobile insurance - Home by SFR home automation solution - Accessories B2B and B2C customer loyalty : - Web to store - Mobile take back - Smartphone reservation - Priority handling of Pros and Platinum customers After-sales service management : - Smartphone loan - Exchange of equipment - Sending and receiving to repair centers Point of sale management : - Collection and invoicing - Implementation of promotional operations - Facing and optimization of shelves - Reporting