Eliot Fisher

California Sales Representative

Los Angeles County, California, United States

About

Experienced Outside Sales Representative with over 35 years in the Powersports Industry. Skilled in Negotiation, Sales, Retail, Cold Calling, Training, and Merchandising. Educated at UNLV, but more importantly, educated in real world experience! Team player that loves to promote good times, create profit opportunities, and live high performance. Master of at all things related to the Powersports industry at the retail level. Sales, marketing, inventory control, educating, technical innovation, and more. Partnering the dealer principles and their employees with my extensive connections with the most respected powersports apparel brand in the world. Providing unparalleled service to everyone involved.

Experience

  • Outside Sales Representative at Teton Outfitters - KLIM/509 Brands
    Mar 2023 - Present · 3 yrs 4 mos

    Representing the best powersports apparel brand on the planet. Selling to the best powersports retailers in California and Northern Nevada. Salesman of the Year - 2025!

  • District Manager at Helmet House, LLC
    Jan 2020 - Feb 2023 · 3 yrs 2 mos

    Increased market share for HH brands consistently.

  • Outside Sales Representative at Parts Unlimited
    Jan 2006 - Dec 2019 · 14 yrs

    Deep dedication to the Powersports Industry! For 14 years I sold powersports parts and accessories for the worlds largest distributor. By attending trade shows and seminars and through personal interaction with the leaders in the industry I became an expert in all aspects of Aftermarket Motorcycle parts retailing. From tires and tubes, to helmets and jackets, my knowledge of both the products and the retail environment enabled both myself and my clients to excel. I have visited and sold parts and accessories to over 200 powersports dealers. With Parts Unlimited I was assigned to accounts all over Southern California, from San Louis Obisbo to Long Beach. Promoted and sold seasonal sales programs. Using data acquired from B2B website, excel reports and Lightspeed reports to ensure dealerships could control inventory dollars and maximize profits. Recognize trends and create profit centers. Built lasting relationships in my market area by offering solid advice, professionalism and value allowed me to meet and exceed sales goals and customer satisfaction year after year.

  • Outside Sales at Advantage Performance
    Mar 2000 - Dec 2004 · 4 yrs 10 mos

    Started my outside sales career with a middle sized, local distributor. Covered a significant geographical area on a 2-3 week rotation. Dug deep into the catalog to find niche items the bigger vendors could not offer. Also using the "Advantage" of a smaller distributor to create value for the client. Consistently working harder and smarter than the competition created loyalty and trust.

  • Owner at Vegas Power Sports
    Mar 1993 - Oct 1999 · 6 yrs 8 mos

    Started in 1993 when I was fresh out of college at 22 years old. Focused on buying, selling and consigning Powersports related vehicles. Sold over 700 units. Hired parts personnel, mechanics and other outside vendors. Did all purchasing of parts and accessories both for resale and for bikes to sell. Negotiated all buying and selling of units. Arranged financing and extended warranties. Sponsored local riders and events. Opened the local motocross track for weekly practices. Held meetings for local off-road racing clubs. Organized special events, like open houses, trips to Supercross in LA, autograph signings. Put my blood, sweat and tears into my dream. Worked 6 day weeks and sometimes 18 hour days to make it all happen. The main goal was to get riders on bikes, promote safety, responsible use of public lands, and family fun. Closed in 1999 to pursue other avenues in the Powersports industry.