Prosper, Texas, United States
Accomplished senior leader with a proven track record of driving growth and operational efficiency in the CPG industry. Expertise spans category management, sales, operations, logistics, account management, marketing, and data analytics. Skilled in streamlining processes, optimizing forecasting accuracy, and enhancing market presence through strategic initiatives. A dynamic leader capable of building high-performing teams, fostering client relationships, and advising senior leadership on critical business decisions. Recognized for delivering tangible results across diverse categories and leading innovative change to meet evolving market demands.
In my role as a Pilot Onboarding & Adoption Partner at Simbe, I planned and oversaw pilot store activations, ensuring timely execution and high-impact results. I developed comprehensive training programs for store associates, facilitating seamless adoption of technology. Additionally, I acted as the primary point of contact for on-site store teams, managing expectations around new workflows.
• Partnered with clients across various industries to optimize assortment, pricing, and space planning, driving transformational growth. • Implemented innovative, data-driven solutions to enhance operational efficiency and go-to-market strategy. • Provided strategic guidance to clients, leading to improved resource allocation and sales operations.
Value: • Spearheaded product development and strategic solution design, collaborating closely with key clients to address their needs in space optimization, assortment efficiency, pricing strategies, and data harmonization. • Delivered tailored coaching on solution implementation, ensuring clients maximized business impact, key client contact. • Introduced innovative technology platforms to support clients' data-driven decision-making. Impact: • Contributed to $10M in sales across 15 major clients by customizing solutions to meet each client’s unique business needs. • Enhanced operational efficiency with multi-device applications utilizing image recognition and advanced data analysis. Performance: • Successfully upsold and secured $10M in sales, resulting in sustained revenue growth for the company. • Oversaw a 20% improvement in client satisfaction scores due to targeted coaching and customized strategies.
Value: • Led PepsiCo's national category captaincy/advisorship for Circle K, managing 15 autonomous business units and fostering strong relationships with key stakeholders, customer facing strategic resource. • Developed and presented Joint Business Plans (JBP), Growth Summits, and Big Bets, directly influencing PepsiCo’s strategic direction. • Oversaw category leadership for the liquid refreshment beverage portfolio, optimizing assortment and pricing strategies. Impact: • Increased retail sales by 10.2% and grew market share by 2.5 points across business units. • Recognized with #1 Kantar Power Ranking for Category Leadership for six consecutive years. • Strengthened organizational health by leading remote team meetings, organizing 17 employee engagement events, and launching a reward platform. Performance: • Delivered significant sales growth and category share increases, outperforming expectations and targets. • Drove the professional development of 28 team members, leading to 5 internal promotions. • Consistently improved leader ratings by 1 point through team recognition programs.
Value: • Led the Beverage Vision Project, strategizing to optimize beverage assortments, space allocation, and category performance. • Introduced new tools and methodologies for more effective data analysis and space planning, driving efficiencies across the team. • Developed and launched leadership development programs to foster emerging leaders within the organization. Impact: • Achieved +3% sales growth, +7% units/visit, and +120% space growth for key beverage brands. • Reversed performance for Gatorade and Naked Juice, mitigating a -16% to +8% space loss by transforming insights into actionable plans. • Launched innovative tools (Power BI, Tableau) that reduced space analysis time by 3 days per analysis, saving the team over 480 hours annually. Performance: • Outperformed sales targets in 2015 and 2016, driving PepsiCo’s beverage category growth across multiple key metrics. • Increased LRB space by 1.2% and POS by 6.3%, contributing to over $150MM in actionable business recommendations. • Successfully mentored and promoted 8 emerging leaders, improving team performance and capabilities.
Value: • Managed category performance across Quaker Foods and Snacks, delivering strategies to optimize space, assortment, and sales growth for sales and as an advisor/captain. • Collaborated directly with Walmart to influence strategic decisions in category management and product placement. • Executed high-impact product introductions (innovation launch) and sales initiatives that aligned with customer and business needs. Impact: • Exceeded sales targets by +7% and delivered over $8MM above plan for Quaker categories. • Gained significant shelf space, increasing Hot Cereal space by +14K linear feet and expanding Quaker's category presence by 5.4%. • Delivered key strategic insights that led to the successful launch of the "On-the-Go" convenience section in Walmart. Performance: • Drove +7% category sales growth and increased Quaker Foods' share in key segments. • Executed +70.5% POD increases and optimized shelf space to capture more sales opportunities. • Enhanced relationship-building efforts with Walmart leadership, resulting in improved category alignment and sales growth.
Value: • Forecasted sales for 129 items, improving accuracy and optimizing inventory planning for Sam's Club. • Led the sales strategy for Easter 2009, boosting sales by increasing base items and adding incremental products. • Managed $700MM in reporting, optimizing inventory and meeting Sam’s Club’s in-stock and fill rate goals. Impact: • Increased forecast accuracy by 6.2 points, improving inventory efficiency. • Doubled Easter sales volume by 29% and launched 11 new items, increasing sales by 12%. • Achieved 99.5% in-stock and fill rate, optimizing Sam’s Club inventory management. Performance: • Delivered 12% annual brand growth through effective forecasting and agency partnerships. • Drove 5% increase in display volume with NFL, NASCAR, and Little League partnerships. • Managed a $700MM category, aligning with customer goals and achieving high operational efficiency.
Value: • Presented strategic meetings to Wal-Mart buyers and contributed to long-term plans. • Recommended store clustering to optimize product placement. Impact: • Secured key product placements and aligned strategies with Wal-Mart’s goals. • Applied STOC tools to improve store clustering efficiency. Performance: • Delivered strategic recommendations that increased category sales potential. • Contributed to long-term growth through effective strategy development.
Value: • Developed the Access Order Management Tool to track Wal-Mart Pet orders more accurately. • Improved logistics efficiency, optimizing inventory turns and reducing inventory costs. Impact: • Increased inventory turns by 24% and reduced retail inventory by 16%. • Reduced shipping lead time by 43%, saving costs and improving delivery times. • Reduced emissions by 12%, supporting sustainability goals. Performance: • Delivered operational improvements that led to cost savings and customer satisfaction. • Managed budgets effectively, staying under budget by 2%.