Holsbeek, Flemish Region, Belgium
❤️ Passionate about Innovation 🚀 Serious about creating impact
At The House of Marketing, we help our clients to transition towards profitable, sustainable growth through strategic marketing consulting and interim management. We unlock business opportunities through marketing and tackle every challenge from vision to strategy to the last implementation mile. Working with us THoMers means collaborating with a connected hub of passionate, complementary marketers with an entrepreneurial spirit and future-proof vision on marketing. More info on www.thehouseofmarketing.eu The House of Marketing is part of Customer Collective, a disruptive ecosystem leading customer-focused commercial transformations. Customer Collective creates future-proof company growth through customer value, by solving the customer equation. The group combines they key 4 pillars of this equation: customer strategy, digital acceleration, data & technology.
Client projects: Value proposition design consulting project - Car industry, B2C Value proposition design consulting project - Social secretary industry Digital customer journey expert - Banking industry Qualitative research study (across EU) - Car industry, B2B Value proposition design consulting project - Car industry, B2C Digital strategy planning consulting project - Retail industry (food) Digital strategy planning consulting project - Consulting industry, B2B
- General support of the Schwarzkopf Professional Team - Personal projects like a supplier analysis and a branding strategy plan - Managing and updating social media and creating content for social media pages - Creating POSM for sales representatives. - Analyses
- General support of 4 brand managers at the Designer Brands team at L'Oréal Luxe - Personal projects like planning small events and making competitor analyses - Creating POSM for sales representatives - Price analyses to determine the price of a new product launch. Being flexible, creative, reliable and proactive were very important capabilities that I developed during this internship.
- Internationale BedrijfsOpdracht (IBeO). - Market research of the German beer market for my master thesis. I independently conducted a qualitative research by creating questionnaires, making relevant contacts in the industry and interviewing them as well as finding potential suppliers that would fit within a supplier structure that I suggested to Brouwerij Lindemans. - The goal of this thesis was to propose different penetration strategies, meant to be implemented by Brouwerij Lindemans.