Elin Bøe

Commercial Director (CCO)| eMobility | Circle K Europe

Norway

About

Highly accomplished and dynamic commercial executive with a proven track record of driving growth and innovation in the consumer products and retail industry. Have excelled in leading cross-functional teams, developing and executing comprehensive commercial strategies, and business development initiatives. Expertise spans a wide range of areas, including brand strategy, positioning, marketing excellence, digital transformation, and commercial leadership.

Experience

  • Board Member at Circle K Norge
    Mar 2025 - Present · 1 yr 4 mos

  • Circle K (Oslo, Norway)
    • Sales & Marketing Director | eMobility
      Nov 2022 - Present · 3 yrs 8 mos

      Heading up the marketing and sales teams within the eMobility business area in Europe. Responsibilities include the development and execution of comprehensive positioning and marketing strategies for the Circle K eMobility offering, as well as running the digital marketing hub. Additionally, the role includes leading the commercial development and sales enablement teams, involving business development, sales support and sales training.

    • Director Proprietary Brands Europe
      Aug 2021 - Nov 2022 · 1 yr 4 mos

      Management and development of the Circle K Proprietary Brands business in eight markets in Europe. Responsibilities include • Complete ownership of strategy and development of offers • Securing optimal product assortment, competitive COGS, improved profitability and offer differentiation in local markets • Developing partnerships with manufacturers and distributors • Building a pipeline of innovation & initiatives and relevant product lines • Project Management of small to multi-million Euro Capital projects • Procurement support and contract coordination •

  • Board Member at Norgeseliten AS
    Nov 2021 - Present · 4 yrs 8 mos

  • Board Member at Elton Mobility AS
    Sep 2023 - Dec 2025 · 2 yrs 4 mos

  • Director l Capgemini Invent l Brand & Experience at Capgemini Invent
    Apr 2020 - Jul 2021 · 1 yr 4 mos

    Senior consultant within brand strategy and brand experience, playing an important part in the building of the Brand Experince practise in the Oslo office. Local SME within Branding and Marketing – part of the Capgemini global network of experts. Assisted clients within areas such as brand architecture, brand positioning, Private Label strategy, data-driven insights and brand execution. Developed and launched the Capgemini Brand Academy, educating consultants across the Capgemini offices within branding and marketing.