Stockholm, Stockholm County, Sweden
I am passionate about accelerating the transition to a circular economy that enables humanity to live in harmony with nature. I have almost 20 years of experience working in sustainability and more than 10 years as a circular economy expert. I currently work as the Circular Impact Officer, Vice Chair and spokesperson of the leading business network for circular economy in Sweden - Cradlenet, which is also one of the oldest circular economy networks in the world. In that role I also serve as an international advisor and expert in circular economy transition. I am a LinkedIn top Green Voice and a TEDx and keynote speaker on the topics of circular economy and sustainability. In 2018 I co-founded the Nordic Circular Hotspot, a platform that connects and showcases circular economy actors and initiatives in the Nordic region and beyond. In 2024 I also co-funded a Cleantech network in Marbella, Spain - the Cleantech Hub in order to accelerate the sustainable transition in the region. I have a strong background in strategic communications, public relations, and marketing, especially in the sustainability sector. I enjoy launching new projects and initiatives, public speaking and debating. In my spare time I like to travel the world by train or sailboat.
I was the Vice Chair of board between 2017 - 2026 as well as working on the management team as Circular Operating Officer and Circular Impact Officer.
THE CUSTOMER IS THE PLANET is a blend of inspiration and education. Based on the European Sustainability Reporting Standards, it aims to: - Equip changemakers in business with the knowledge to make better choices. - Educate and entice others to become changemakers. - Empower individuals in companies who want to be changemakers to know what to do to make better (more sustainable) choices for their organisations, as individuals, in their employee groups, in their operations and supply chains, and for their customers and products. It explains the why, what, so what, of the problem or opportunity in each key area of sustainability; followed by deep expertise, knowledge and guidance that grows awareness, increases desire to change, and equips the reader to take action, measure, report and improve.
Board Member of startup Nordic Loop an AI-driven market platform for secondary materials. Looking for customers, partners and investors.
The Cleantech Hub at The Pool Marbella was created to drive the transition towards a more sustainable future, connecting companies, entrepreneurs, institutions, and experts around solutions that reduce environmental impact and promote the circular economy.
SUCCeSS is a center and virtual meeting place for broad interdisciplinary research on circular and sustainable systems, collaboration with industries and policymakers. A way for researchers to meet across subject boundaries and thus be able to work together towards a common goal.