Greater Stockholm Metropolitan Area
French-Swedish marketer with international experience across brand strategy, consumer insights, digital marketing, and commercial projects. Passionate about understanding consumer behaviour, identifying market opportunities, and translating cultural trends into strategies that drive brand growth and business impact. Through experiences in consulting, retail, beauty, and media, I have supported projects for leading brands including Chanel, Gucci, Accor, and Sephora, contributing to market analysis, digital strategy, campaign activation, competitive benchmarking, and consumer-focused initiatives. I am particularly interested in how companies combine creativity, data-driven insights, and commercial thinking to build meaningful customer experiences and sustainable growth. My entrepreneurial experience as the founder of a culture-content app strengthened my ability to manage projects, identify opportunities, solve complex problems, and collaborate across creative and business functions. Areas of expertise: Brand Strategy | Consumer Insights | Commercial Strategy | Market Analysis | Digital Marketing | Influencer Marketing | Campaign Activation | Competitive Intelligence | Trend Research | Storytelling Fluent in French and English, with basic Swedish proficiency, and international experience across Paris, London, Berlin, Dubai, and Stockholm.
- Manage and optimise product assortments by analyzing ranges, tracking performance, and monitoring planogrammes - Enable successful product launches by coordinating listing processes and forecasting new products - Contribute to 360° brand marketing strategies across promotions, media, training, services, e-commerce, and CRM - Support cross-functional projects related to in-store offerings and marketing initiatives - Analyse company, brand, segment, and new product performance, translating insights into action plans to achieve business objectives (tools : PowerBi, Qlik, Sephora Intelligence) - Ensure effective communication and collaboration with brand partners and European markets
- Supported the WEST department in developing and executing digital strategies across Western markets, with a strong focus on e-commerce, social media, influencer marketing, and data-driven insights - Monitored digital trends and contributed to external communications to help clients stay ahead in an evolving digital landscape, working with brands such as Gucci, Chanel, Lancaster, Swarovski.
- Conducted audits of the website and social media platforms, analyzing customer segments and preferences - Performed competitive benchmarking to identify market opportunities and best practices - Implemented strategic marketing plans to drive company growth and increase customer engagement - Managed influencer marketing campaigns from planning to execution
- Market research and competitor analysisfor the TRACE+ App - Created 10+ CRM campaigns - Leverage Amplituide data to enhance user engagement - Secured 10+partnership agreements to expand TRACE+ internationally -
· Founded and managed a cultural content mobile application, leading business development, user research and strategic partnerships. · Analysed user behaviour and market trends to improve product positioning and engagement. · Coordinated cross-functional activities across product development, marketing and operations. · Managed stakeholder relationships and supported business development activities. · Developed entrepreneurial skills in project management, commercial strategy, and execution.