Taiwan
Partner Marketing | Ecosystem Collaboration | Go-to-Market | Regional Campaigns | APAC • EMEA • Middle East Strategic and hands-on marketer with global and regional experience in the tech industry across APAC, EMEA, and the Middle East. Known for turning strategy into execution and driving impact through strong partner collaboration. Currently a Partner Marketing Manager at NVIDIA, leading partner marketing initiatives across APAC, working closely with key partners to execute go-to-market programs and regional campaigns. Previously at ASUS, with experience across HQ and the Middle East—managing EMEA markets at HQ and later leading high-impact regional campaigns, large-scale events, and partner collaborations across the Middle East.
Channel Marketing | Event Execution | Partner Relationship Management | B2B & B2C ● Won ASUS Global Role Model Award in 2025. ● Planned and executed events across the MENA region within one year, including launch events, tech exhibitions, retail activations, and gaming campaigns. ● Organized commercial events including GITEX, AI Everything, ASUS AI Tech Summit, and server roundtables, enhancing ASUS’ credibility in the AI infrastructure ecosystem. ● Led the launch of the ROG RTX 50 series Dhahab Edition GPU (Gold Edition) events, elevating regional brand presence through integrated marketing and partner collaboration. ● Built and maintained strong relationships with regional retailers and distributors by providing tailored marketing solutions, co-branded promotions, and in-store visibility strategies. ● Planned and executed channel marketing initiatives to support sell-out performance, including product focus weeks, incentive programs, and localized promotion content. ● Coordinated event logistics, vendor sourcing, and on-ground execution to ensure consistent brand experience and smooth operations across diverse cultural markets.
Global Product Marketing | MDF Execution | Cross-functional Project Coordination ● Drove go-to-market strategy and budget planning for ASUS & ROG graphics cards across 20+ global branches, ensuring brand consistency and regional impact. ● Collaborated with NVIDIA & AMD to manage co-op campaigns, optimizing MDF usage and boosting marketing ROI. ● Initiated the global user review program “Rate Your Gear”, doubling product registration rates and generating 3,000+ user reviews annually. ● Led campaign execution for key global events, including ROG Gamescon Press Event and Global ASUS Techtrend. ● Spearheaded eCommerce content projects that improved add-to-cart rates by 11%; mentored 2 interns in digital marketing and competitor analysis.