Sweden
Category Director with extensive experience across multiple roles in retail and e-commerce. My assortment background spans the product value chain from design and purchasing to production in Asia. I have led design, purchasing, and management teams in both strategic and operational contexts. In recent years, my work has focused on steering business and assortment strategy as well as developing concepts, brand positioning, and elevating the customer experience across channels. I’m driven by creating long-term customer value through long-living and sustainable products, and by building strategies where design excellence, customer insight, and strong commercial thinking reinforce one another. For me success is when an idea or vision is tested, then refined, and later becomes a customer experience that resonates in the market and drives sustainable business growth.
Responsible for - Lindex Lingerie / Female Engineering / Closely Category and Brand Strategy Business Development Leads the Category Management Team
Lingerie department / Cosmetic department
Hosiery & Nightwear department / Cosmetic department
Men's department / Children's department / Lingerie department / Women's department
Lingerie department / Women's department