Istanbul, Istanbul, Türkiye
• Developing a comprehensive social media strategy to promote the Society’s events and initiatives • Creation of engaging and visually appealing platform-specific content to Instagram and LinkedIn, including posts, videos, and event promotions, reaching an average of 3,000 viewers per campaign • Contribution to strategic decision-making processes by collaborating with board members to align Society activities with its mission and goals, through organization of events with the participation of security and defence industry experts
Responsible for L’Oréal Paris Skincare & Coloration Categories • Management of ATL&BTL activities • Maintaining daily communication and briefing of third party organizations and agencies • Management of advocacy briefing process’ and social media content of L’Oréal Paris Skincare & Coloration brands in coordination with Digital Communication Specialist • Analysis of competitors’ actions, market trends and monthly Nielsen data • Weekly analysis of E-Commerce Sales • Organized and closely monitored seeding activities
• Brand management; 5 brands, including power brands. • Managed all ATL & BTL (Digital, Social and Print Media Management) activities for 5 Brands • Increased effectiveness of digital channels by analyzing KPI • Analyzed competitors' actions, market trends, and monthly OTC & RX data with regional and brand managers; contributing with my insights stemming from salesforce and data sources •Maintained daily communication & briefing of third party organizations and agencies. • Budget Responsibilities; PNL, A&P Prepared brand performance, shared commentary and consumption reports to the marketing director and brand managers, by processing IMS monthly sales data. • Developed strategies for pharmaceutical congresses & events and organization of promotional material support. • Tracked PO's and promotion approval processes of all of the assets & printed materials
GSK demerger Haleon Responsible for Voltaren, Advil, Panadol, Centrum, Driclor Brands Brand management; 5 brands, including power brands. • Managed all ATL & BTL (Digital, Social and Print Media Management) activities for 5 Brands • Increased effectiveness of digital channels by analyzing KPI • Analyzed competitors' actions, market trends, and monthly OTC & RX data with regional and brand managers; contributing with my insights stemming from salesforce and data sources •Maintained daily communication & briefing of third party organizations and agencies. • Budget Responsibilities; PNL, A&P Prepared brand performance, shared commentary and consumption reports to the marketing director and brand managers, by processing IMS monthly sales data. • Developed strategies for pharmaceutical congresses & events and organization of promotional material support. • Tracked PO's and promotion approval processes of all of the assets & printed materials