Elif Büşra YAPICI

Growth & Marketing

Türkiye

About

Experience

  • Growth & Marketing Consultant at Self-Employed
    Jan 2026 - Present · 6 mos

    - Partnered with brands to identify growth opportunities and develop scalable customer acquisition strategies. - Led performance marketing initiatives across paid media channels, managing end-to-end campaign execution and optimization. - Provided strategic guidance on marketing investments, growth initiatives, and performance improvement opportunities. - Evaluated marketing performance and customer behavior data to drive continuous optimization and business growth. - Developed measurement and reporting frameworks to track KPIs and support strategic decision-making. Brands work with: Obilet, Helmbrook London

  • Growth & Marketing Senior Manager at Garanti BBVA Kripto
    Jul 2025 - Present · 1 yr

    - Design and lead a data-driven growth strategy that aligns new user acquisition, activation and retention across all channels. - Lead and expand 360 marketing ecosystem - including performance marketing, CRM, content, community and brand - ensuring every touchpoint drives measurable growth. - Optimize the end-to-end user journey from first click. - Collaborate closely with product and customer success teams to turn insights into scalable growth and revenue opportunities.

  • Master Lead Media & Performance Marketing Manager at Turkcell
    Dec 2021 - Jul 2025 · 3 yrs 8 mos

  • Manager, E-Commerce & Performance Services at Wavemaker Turkey
    May 2021 - Dec 2021 · 8 mos

  • Senior Performance Marketing Executive at GroupM
    Mar 2019 - May 2021 · 2 yrs 3 mos

    Clients: Turkcell, IKEA, Abdi İbrahim, Aktifbank, Canbebe, Torku, Chicco, Colgate, Mondelez