Istanbul, Istanbul, Türkiye
• Develop and implement product strategy for private label brands. • Manage range planning, collection budgeting, pricing strategies and product development direction. • Coordinate cross-functional collaboration between design, sourcing, planning and sales teams. • Manage team workflow across product merchandising and product creation departments. • Conduct trend research and market analysis to identify new opportunities. • Analyze product performance and optimize category strategies. • Perform competitor analysis and market research.
• Led product merchandising activities for private label categories. • Managed range plans, pricing structures and product life cycle management. • Analyzed seasonal performance to guide assortment and buying strategies. • Coordinated product development with design, sourcing and production teams. • Delivered data-driven insights through sales and market analysis.
• Managed jewellery product lifecycle including pricing, margins, stock and product launches. • Coordinated with sales, design, marketing and production teams to align product strategy. • Developed and implemented CRM programs including customer segmentation and loyalty programs. • Managed customer database and opportunity management processes. • Led the Gilan CRM Guide Book project for boutique staff training. • Developed an iPad CRM application to support retail teams. • Conducted luxury market research and competitor analysis. • Supported product management operations in the US in coordination with Neiman Marcus.
• Managed W Collection budgeting and range planning. • Developed pricing strategies and product quantity planning. • Prepared seasonal sales analysis and financial presentations for management. • Coordinated closely with design teams during product development. • Managed inventory and store allocation. • Supported visual merchandising and store layout strategies. • Conducted market and competitor analysis.
• Collaborated with international designers in developing women’s ready-to-wear collections. • Managed range planning based on sales performance and merchandising strategies. • Coordinated with design development teams including patternmakers and production departments. • Participated in international fashion and textile fairs such as Première Vision. • Managed sampling and production processes. • Conducted market research and international trend analysis. • Prepared retail and wholesale sales books and coordinated lookbook shootings.
Weaving technologies, ready-made garment production, yarn spinning technologies, dyeing and finishing applications on textiles, organization and management.