Greater Dublin
Business strategist focused on growth, scalability, and market expansion. I turn data and insights into actionable, revenue-driving strategies. Driven by measurable impact and long-term value creation.
• Conducted work that will guide the GMs with a strategic & financial perspective to achieve the company's goals • Researched to understand trends, opportunities, and threats in the industry's internal & external environment • Prepared a holistic strategy roadmap by leading the company strategies, which are followed at the Holding level • Monitored the processes/work that fall within the scope of GMs concerning the company & require joint completion • Created new business models that will increase the organization's success by collaborating with agile working • Encouraged innovative ideas/practices and support the intrapreneurial spirit and culture
• Led marketing of 5 sectors within a wide range of portfolios (100+ SKUs, B2B&B2C) • Collaborated with the Sales, R&D, Supply Chain, and Finance to align marketing efforts • Launched the B2C brand “Clonet” starting from the logo design to the B2C campaigns • Increased the sales amount of “Clonet” by 40%, and B2B Kitchen Portfolio by 30% on a YoY basis • Coordinated with local and global partners to ensure a successful launch of B2B and B2C projects • Produced content for social media accounts including Instagram and LinkedIn • Oversaw digital marketing activities, particularly influencer marketing, by managing agencies • Organized and attended events such as trade shows, and outdoor PR events • Shared a monthly newsletter to communicate with the company's internal and external stakeholders
• Managed marketing and stock-sales operations of Smartphone & Tablet products • Analyzed and reported on the P&L status of Samsung, Huawei, POCO, and Oneplus brands • Created CRM and SEM Campaigns, and analyzed results by using Qlik, and GfK reports • Designed e-mail, social media, influencer, and offline campaigns for each brand • Innovated the online trainer tool and led express delivery projects with the related parties • Worked with the creative team to design category pages, billboards, and campaign content • Conducted daily research on the online market to identify trends, opportunities, and threats • Wrote HTML and created SEO content for each product to ensure maximum visibility & engagement • Cross-worked with CRM, Planning, Customer Service, all electronic categories, and dealers
• Managed monthly budget for incentive/loyalty programs with guerrilla marketing activities • Created engaging content for SamsungPuan’s website, and new website tools with agencies • Conducted in-depth market research using GfK data, to identify key trends & opportunities • Projected sales volume and set targets for operator dealers, resulting in significant revenue growth • Analyzed pre/post data of campaigns to calculate ROI and to report the results to C-level • Communicated with Field Force and Sales to enhance interrelated operations and overall efficiency • Used digital marketing and offline MarCom tools to effectively promote SamsungPuan’s actions • Organized and participated in field visits, product launches, and training
• Analyzed and reported weekly and monthly GfK Marketing Intelligence data to C-level • Communicated regularly with RHQ (Dubai) & HQ (S. Korea) to provide insights on the TR market • Leveraged market knowledge and statistical models to forecast monthly sell-out data • Delivered compelling presentations, including strategy & business reviews, to key stakeholders • Collaborated with Retail Marketing, Sales, and MarCom for campaigns to meet business objectives