Elif Berna Özeren

Commercial Operations & Business Development | Technical Background | Revenue & Margin Optimization

Istanbul, Türkiye

About

I am a commercially driven operations professional with a technical background in electronics and a proven ability to improve profitability, streamline processes, and align cross-functional teams. Over the past 10 years, I have worked across engineering, technical sales, and commercial operations , giving me a unique ability to connect product, market, and business performance. At hubergroup Türkiye, I go beyond operational support. I actively identify margin leakages, improve pricing structures, and enhance decision-making through data-driven insights. I work closely with sales, marketing, and global teams to ensure alignment between commercial strategy and execution. My strength lies in turning complexity into clarity , whether it’s optimizing processes, improving SAP data accuracy, or translating field feedback into actionable business initiatives. I don’t just support the business , I improve how the business performs.

Experience

  • Sales and Marketing Support Specialist | Coordination, Reporting & Customer Support at hubergroup
    Nov 2024 - Present · 1 yr 9 mos

    *Identified and resolved margin leakages by analyzing pricing structures and sales data, contributing to improved commercial performance *Supported pricing strategy and offer optimization through pre-sales analysis and cross-functional coordination Acted as a key interface between sales, marketing, and operations, ensuring alignment between commercial strategy and execution *Translated field feedback and product priorities into actionable commercial and marketing initiatives *Streamlined internal workflows and improved SAP data accuracy, reducing operational friction and increasing efficiency *Implemented structured reporting and coordination processes to enhance decision-making speed and clarity *Analyzed commercial data including pricing, lead times, and credit limits to support business-critical decisions *Provided actionable insights to sales and management teams, improving offer quality and response effectiveness *Coordinated marketing campaigns, product launches, and sectoral communications aligned with business objectives *Led coordination of industry-focused training and certification programs, strengthening customer engagement and brand positioning

  • Senior Technical Sales Engineer at ELSE ELEKTRİK MAK.SAN. VE TİC. A.Ş.
    Dec 2017 - Feb 2024 · 6 yrs 3 mos

    Specializing in DC EV charging systems and battery technology, I played a hybrid role that combined customer engagement, solution-oriented sales, and cross-functional coordination. I contributed to both pre- and post-sales processes by supporting clients in identifying the most suitable solutions, communicating product benefits, and assisting with special product requests and application forms. My technical background enabled me to provide initial guidance while collaborating with international technical teams for advanced solutions. I proactively followed up with clients to ensure satisfaction and long-term trust, while also attending industry fairs and events to stay aligned with current trends and contribute to market visibility. My role also involved supporting portfolio expansion through new client acquisition in emerging segments. This position allowed me to integrate technical understanding with strategic communication, shaping a foundation for my continued focus on innovation, energy systems, and customer-centric growth.

  • Electrical Electronic Engineer at ETİTEKNO ELEKTRONİK TASARIM
    Oct 2016 - Dec 2017 · 1 yr 3 mos

    Researching prospects and generating leads. Contacting potential and existing customers on the phone, per email, and in person. Generated assembly drawings, schematics, and cable-wiring diagrams for new and modified designs. Provided observations, took measurements and performed tests at various stages according to quality control plan. Investigated and resolved customer complaints to foster satisfaction. Developed test plans and fixtures to verify product functionality Generated Gerber files, fixed DFM errors and made bills of materials Tested and debugged the boards upon required performance Followed up CE marking proccess of products.

  • Technical Sales Engineer at PRN Elektrik ve Elektronik Teknolojileri
    Jun 2015 - Oct 2016 · 1 yr 5 mos

    Attended trade shows and seminars to promote products and learn about industry developments Recommended changes, improvements or deletions in products according to customer feedback. Investigated and resolved customer complaints to foster satisfaction. Updated quality control standards, methods and procedures to meet compliance requirements. Followed quality standards and procedures to minimize errors and maximize customer satisfaction. Calibrated instruments and scales in production area and quality lab. Coordinated and tracked whole sales action, order, documentation, customs clearance, shipment.

  • Intern at Temesist® Group of Companies
    Jan 2015 - Feb 2015 · 2 mos