Elias Wakim

Managing Director Promofix GCC .

United Arab Emirates

About

Experience

  • Co-Founder at Luxury To Cash
    Jun 2023 - Present · 3 yrs 2 mos

    Luxury to Cash | Co-Founder A fintech platform helping individuals unlock liquidity by turning luxury assets into short-term financial opportunities — discreetly, securely, and efficiently.

  • Chief Operating Officer at AWI - Al Waseet International
    Jun 2016 - Dec 2018 · 2 yrs 7 mos

    Heading the Operations of the largest classified business covering Middle East and Egypt Create new revenue streams capitalizing on our distribution strength and presence in more than 33 cities Develop the Automation system for the group and set the digital strategy across the various platforms.

  • VP commercial Rotana Media Group at Rotana Media Group
    Jan 2012 - Jun 2016 · 4 yrs 6 mos

  • VP Magazines at AWI Group
    Aug 2009 - Dec 2011 · 2 yrs 5 mos

    UG Business Unit Establish the Magazines business unit for the group including existing titles management, opening new markets and launching new titles Standardize the publishing unit for the group across different market Build the Central Content Unit to create synergy between branches and exchange content and deliver better quality Build the commercial and marketing strategy for the Magazines Turn most of the departments from cost centers to profit centers

  • Al Wataniya Group (4 yrs 11 mos)
    • Commercial Director
      Jan 2006 - Jul 2009 · 3 yrs 7 mos

      Manage the commercial teams of the group and responsible for target achievement of the all group revenue Set the commercial policies for the group Media Recruit train follow up on the sales team in various market mainly KSA, UAE and Kuwait

    • Branch General Manager
      Sep 2004 - Dec 2005 · 1 yr 4 mos

      Joint venture of Kuwait United Company and Makshaf Riyadh Launching the Saudi version of Al Hayat in KSA with 3 different content and Ad editions in the major regions of KSA Manage to reach 75000 paid subscribers for Al Hayat from the first year and place Al Hayat as the 4th most read Saudi newspaper after being the 9th a year before Compose an innovative pricing strategy for the split run editions based on distribution and penetration Establish sales strategy for direct clients and International agencies